EP522: Linda Hunt - How To Price & Package Your Services Without Burning Out

Guest: What I've learned over the years is that they don't do what we do, right? They, and the fur, the further you are away from a problem, the easier it is to solve. So in their mind, they're like, I need this. Let me call Linda and let me get this. Let me get this information that I'm looking for. They may not realize it's not part of what they're asking for. And if we just do it, we have diminished our own value. You're listening to The Successful Bookkeeper with your host, Michael Palmer. Listen each week as inspiring guests share their secrets of success to help you increase your confidence, work smarter, and build a business you love. This episode of The Successful Bookkeeper is brought to you by purebookkeeping.com. The proven system to grow your bookkeeping business. Welcome back to the Successful Bookkeeper Podcast. I'm your host, Michael Palmer, and today's show is going to be a great one. Our guest helps service businesses design clear, boundary-honoring service packages that prevent burnout, attract the right clients, and build long-term wealth. Linda Hunt, welcome to the show. Thank you, Michael. I'm thrilled to be here. That's great to have you. And yeah, I love the topic and I think our listener will as well. Good. Maybe let's start off with a little bit about you leading up to what you're doing today.

Okay. So back in the late '90s, I left corporate. I'm a corporate dropout, and I started one of the first remote accounting services business. Like, this is before the internet was even a thing, right? Like, it did not support remote accounting services. And learned a lot, right? Like coming from corporate, you have a lot of support structures, and when you become a small business owner, you're basically wearing all the hats and doing everything. So while I was really, really good at seeing the systems and seeing what's going on and kind of helping business owners with all of that back end, I had a lot on my plate and, and I ended up making a lot of mistakes. I think all of us make— maybe I should only speak for myself, but I made a lot of mistakes, you know, as a small business owner. And one of them was around pricing and packaging my services and how I held out my shingle, so to speak, how I saw myself and what I was really providing for the client. So all of that got me, um, You know, I grew my business. I got, quote unquote, burnt out. Then I started talking with other professionals in the industry and realizing they were having the