EP374: Joey Coleman - How To Build Long-Term Relationships With Your Employees & Clients

Ad Read: I truly believe that if you want to have great customer or client experiences, you have to have great employee experiences because who's actually delivering the experience for the customer? It's you, the owner, your team, your employees, the people you work with. And so, I really see it as we improve one, we necessarily improve the other. But if one is circling the drain and going down, we're probably pulling the other side of the conversation down as well. Unhappy employees make for unhappy customers. You're listening to The Successful Bookkeeper with your host, Michael Palmer. Listen each week as inspiring guests share their secrets of success to help you increase your confidence, work smarter, and build a business you love. This episode of The Successful Bookkeeper is brought to you by purebookkeeping.com. The proven system to grow your bookkeeping business. Welcome back to the Successful Bookkeeper Podcast. I'm your host, Michael Palmer, and today's show is going to be an absolute fun one. Our returning guest is a speaker and author of Never Lose a Customer Again. He's also the author of a very new book that we're going to be talking about today. Joey Coleman, welcome back to the show. Michael, thank you so much for having me. It's an absolute delight to be back on the show, and thanks to everybody who's listening in. You know, I know some people may say spending time hanging out with bookkeepers could be a challenge, but I know that if you don't have the right bookkeeper, your business is not going to be around very long. So super excited to get some time with your listeners too.

Guest: Oh, I love it. And I'm— I know our listener right now is pumping a fist in the air going, yes, Joey knows it, Joey knows it. So that's, uh, wonderful. Joey, you've been on the podcast before. Lovely to you back. I would love to hear an update and maybe just a little bit of your background for those that maybe didn't catch your first episode. But tell a little, tell us a little bit about your backstory and what you've been up to since you've been last on the podcast. Sure. So for the last 20+ years, Michael, I have helped to teach companies how to keep their customers and keep their employees. My focus has been all around the experiences we create for the humans we interact with, whether those are the people we're serving as our clients or customers, or the people we're going to work with every day as our fellow colleagues and coworkers. And I do that in a