EP521: Julee Gracey - How Bookkeepers Can Raise Prices & Win Better Clients

Ad Read: You know, we always say like, you know, motivation is like a shower. You should visit it daily. You know, you got to keep yourself motivated every day. How do I get myself motivated and sold back on myself so that I can be the best version of how I want to show up for my clients? You're listening to The Successful Bookkeeper with your host, Michael Palmer. Listen each week as inspiring guests share their secrets of success to help you increase your confidence, work smarter, and build a business you love. This episode of The Successful Bookkeeper is brought to you by purebookkeeping.com, the proven system to grow your bookkeeping business. Welcome back to The Successful Bookkeeper Podcast. I am your host, Michael Palmer, and today's show is going to be a great one. Our guest is an author, business coach, speaker, and visibility expert known for helping entrepreneurs build real confidence and grow their impact without burnout. Julie Gracie, welcome to the show. Thank you for having me. I'm excited to be here. It's great to have you. Now, I love this topic and I'm excited to learn more from you about it, and I'm sure our listener is as well. But tell us a little bit about you so our listener can get to know you a little bit. You know, how did you end up doing what you're doing today?

You know how some people do, we kind of just fall into it. And it goes back to what are your natural talents as a kid and how do we take those into life, right? And so I've always been someone that had a lot of energy. I love people, I love talking, and when someone would people would come to me and say, "Hey, you should go into sales," I despised hearing that because, you know, sales was this icky thing that no one wanted to be a salesman. But then as I got older, I started to learn what sales is. And it really is, in my mind, I'm serving people. And so that's what I do today. I'm a certified sales and marketing coach, and I help people grow their businesses. And one area that I work in the most is the actual words and selling. What they do. Interesting, wow. Quite a turnaround from being, you know, despising the word to actually going into that field. Yeah, you know, and I always just say, you can take something, when someone says something about you, right? You are this way. So I was always told, I talk a lot, I get a lot of attention, and this was a bad thing, right? Well, then I was just like, well, how can I, where's this a positive thing? Where is it connecting