EP493: Etinosa Agbonlahor - The Science Of Pricing For Bookkeepers - Part 1

Michael Palmer: If you can every month come to me and say, these are 5 things I noticed about your business and your numbers this month, these are 2 things you need to keep an eye on, I will pay big money for that, right? Because you don't have conversations with customers, you just— you're stuck at the same place everybody else is stuck, and it doesn't give you those ideas for how do I differentiate, how do I position myself. You're listening to The Successful Bookkeeper with your host, Michael Palmer. Listen each week as inspiring Inspiring guests share their secrets of success to help you increase your confidence, work smarter, and build a business you love. This episode of The Successful Bookkeeper is brought to you by PureBookkeeping.com, the proven system to grow your bookkeeping business. Welcome back. Welcome to the Successful Bookkeeper Podcast. I'm your host, Michael Palmer, and today we're kicking off a two-part series with behavioral scientist and personal finance expert Etiosa Agbonlahor. In part one, she explores why pricing is about so much more than numbers and how the way you think about your value can completely transform your bookkeeping business. Let's dive into that conversation right now. Etiosa Agbonlahor, welcome to the show. Thank you for having me, Michael. I'm excited for our conversation today.

Etinosa Agbonlahor with Dext ad: Great to have you. And, you know, before we got onto the show and had our conversation, I was looking at your website and I was just taken aback by the amount of experience you've had in your, in finance, in, in personal behavioral, all around money. And if there was one thing that every, you know, it's like always comes up when people talk about money. Is how it makes people crazy. And, and so there's people that, that work to figure out how to make it less crazy for people. There's people that figure out how to make people buy things. There's all sorts of, you know, how you budget, how you save money, how do you talk about money. And I have never met a person that's done so much research and had so much background in their education and the work that they've done around money. So this is for me really, and this podcast, I don't know if you could have a better guest. So I'm— our listener is sitting with bated breath. Tell us a little bit about yourself and how you ended up doing what you're doing today. Absolutely. So I fell into this work because I absolutely love personal finance, but I'll tell you