EP331: Elisa Schmitz - How To Practice Resilience In Your Personal & Professional Life

Elisa Schmitz (Nov 22): especially when you're on your phone, right? And everything is vying for your attention, whether it's an oven timer that's going off or whether it's, you know, your text messages or whether some other notification from social media is pulling your attention away. I thought we can, you know, give valuable information in those little bits and pieces of time. I think we can really solve the need for moms and for the brands that want to reach them in those little windows. You're listening to The Successful Bookkeeper with your host, Michael Palmer. Listen each week as inspiring guests share their secrets of success to help you increase your confidence, work smarter, and build a business you love. This episode of The Successful Bookkeeper is brought to you by purebookkeeping.com, the proven system to grow your bookkeeping business. Welcome back. Welcome back to the Successful Bookkeeper Podcast. I am your host, Michael Palmer, and today's show is going to be a fantastic one. Our guest is the founder and CEO of 30Seconds.com and iParenting, a best-of-web digital media company that was acquired by the Walt Disney Company. She's also the author of Become the Fire: Transform Life's Chaos into Business and Personal Success. Alisa Schmitz, welcome to the show. Oh, thank you so much for having me, Michael. It's great to be here. It's great to have you. And what a, what a story, building a company and selling it to everyone's favorite company, the Walt Disney Company. Yes, it was quite a journey. And I talk a little bit about that in the book, actually. It was a full circle moment for me, just, you know, obviously having grown up with Disney and that brand meaning so much to me and then actually selling a company to Disney and then working there. I actually worked for Disney and it was just a dream come true. Wow. Well, let's, let's hear a little bit of your career journey that led you up to that point and then beyond. So we get to know you a little bit.

Thank you so much. Well, my first business started with a personal need, and I think like so many entrepreneurs out there, I just kind of found a need in my own life and just decided to try to build a solution. And so I was expecting my first child and had just recently graduated from Northwestern's journalism school and was, you know, working as a journalist and was looking for information for pregnancy and not finding what I was looking for at the time. There really wasn't a magazine out