EP243: Dr. Robert Cialdini - 7 Powerful Ways To Persuade People

Michael Palmer: What we're talking about here is not technology. We're talking about the human condition and which are the things that you can place into whatever technology you use, from telephone to face-to-face to internet, that will spur people toward yes. You're listening to The Successful Bookkeeper with your host, Michael Palmer. Listen each week as inspiring guests share their secrets of success to help you increase your confidence, work smarter, and build a business you love. This episode of The Successful Bookkeeper is brought to you by PureBookkeeping.com, the proven system to grow your bookkeeping business. Welcome back. Welcome to the Successful Bookkeeper Podcast. I am your host, Michael Palmer, and today's show is going to be an amazing one. This is a very special episode because our guest has been teaching the art of influence and persuasion for decades through his books, trainings, and speaking engagements. He is the founder of Influence at Work and the author of the updated version of his New York Times bestselling book, Influence. The Psychology of Persuasion. His book has been the authority on influence for nearly 4 decades. Dr. Robert Cialdini, welcome to the podcast. Well, thank you, Michael. I'm glad to be with you and your listeners. Well, it is a complete honor for us, and we're so grateful for you to be joining us. I mean, your work has impacted and influenced, if you will, so many business people around the world. And I would imagine that yet even so many don't even understand that the book is out there or even understand when they're being influenced or actually how to truly influence others. And so this is just going to be a real opportunity for all of us to really understand this and learn from you today. So before we get into all of that, Dr. Cialdini, please tell us about your career journey leading up to this point.

Dr. Robert Cialdini: Well, you know, I'm a researcher. I had faculty appointments in psychology and marketing departments simultaneously because psychologists and marketers are interested in how the influence process works. And began doing my research on my college campus and quickly realized that that was shortsighted, that to really understand how the influence process worked, there was a much grander experiment going on in the world of influence professions that I could ever generate in my laboratory? What, what do the people do whose livelihoods depend on being successful, on being able to move people in