EP151: Dianna Thorne - Business Success Tips From An Accountant

Dianna Thorne: That's usually the restrictions that get the people. Like, they start to realize, wow, wait a minute, we don't have to do double work because in a, in a, sometimes in an on-site world, there's double work. Or if we're doing things kind of half remote, they're doing it and then they're sending it to us and we're redoing it. So when we point out those doubles and how they're wasting their time and they're paying us for our time, it's pretty fast that they make a decision that they want to go something that works better and things are more available to them when they want them available. So it's not usually a hard sell. You're listening to The Successful Bookkeeper with your host, Michael Palmer. Listen each week as inspiring guests share their secrets of success to help you increase your confidence, work smarter, and build a business you love. This episode of The Successful Bookkeeper is brought to you by PureBooks. AccountierBookkeeping.com, the proven system to grow your bookkeeping business. Welcome back to the Successful Bookkeeper Podcast. I'm your host, Michael Palmer, and today's show is going to be a good one. Our guest is the president of Targeted Accounting. She has 20 years of accounting, financial, and business management experience in the public sector and in the service, retail, investment, insurance, and various other industries. Diana Thorne, welcome to the show. Oh, thank you very much. It's great to have you, and I'm looking forward to just having a conversation about your journey as a person in this industry who's probably seen a lot of change throughout your career. And before we get into all of that, please tell us a little bit about your career path leading up until now.

Oh, okay. I am a CPA CA, so I did my articling as a chartered accountant and did what everybody would expect, went and slugged it out in the accounting firms, put in my grunt time, did all kinds of tax seasons and overtime, and not looking back to that time. That was another era. I decided I didn't want to stay in that arena. I wanted to go out into industry. So I was married and found a job in industry, had my 2.4 children, and said, oh, I can't do this commuting anymore. It's killing me. So I decided I would fork out on my own and I have not looked back. And I know exactly how long ago it was. It was almost 19 years ago because my youngest is 19 years. So, started out on my own for the first, I don't know, about 8 years and then realized, you know, if