EP 313 Aug 16, 2022 9:00:00 AM

EP313: Dawn Brolin - How To Recognize Your Value To Achieve Success

with Dawn Brolin

Jump to 0:00 — arriving from Ask the Show
30-second brief
A partner once told Dawn Brolin she wasn't smart enough to pass the CPA exam. So she passed it — and built one of the most respected practices in the profession. This week on The Successful Bookkeeper, Dawn joins Michael to share the mindset shift that let her double her revenue without doubling her clients, the quoting tool that ended her "emotional pricing" problem, and why she charges $750 just to review a new client's books — before the real work even begins. If you undercharge because you feel bad, this one's for you. Listen now.

Ask about this episode

Get instant answers with citations — powered by Ask the Show.

Show notes

“Once you realize what you love to do, you get really good at it, and you can charge a lot more money for it.”

-Dawn Brolin

Finding the path to success is never easy. Even ‘overnight’ successes don’t happen overnight. It can be easy to feel like the only way to double your profit is by doubling your clients. But more work isn’t the answer. One of the biggest challenges is finding out what we really want to do and dialing into that then accepting we don’t have to do everything. We have to find the things that spark joy in us. That makes us the kind of people clients are desperate to work with.

When you connect with the elements of your bookkeeping business that you truly love, you’ll begin to understand that dollars don’t drive success, confidence does. If you feel stuck in your pricing, stuck working more hours than you’d like, handling elements of the business that aren’t exciting to you. It’s time to dial into the things that truly bring you joy. And to do them with such confidence clients will have no trouble meeting your prices.

Dawn Brolin, CEO of Powerful Accounting and arguably one of the most influential and powerful women in the industry today, is this episode's featured guest. Her approach to business is one of confidence, understanding and continuous learning. If you are feeling unsure about your place in the bookkeeping industry, let her words in this episode offer you the motivation you need to become the best possible version of yourself.

During this interview, you'll learn...

  • The value of getting out there & getting connected
  • How to break the belief barrier to charge what you are truly worth
  • The importance of establishing value from the beginning of relationships

Click here to connect with Dawn.

Learn more about her on LinkedIn and Twitter.

To check out her book, The Designated Motivator for Accounting Professionals, go here.

To listen to the DM Disruption Podcast with Dawn Brolin, explore this link.

Visit here to learn more about Powerful Accounting.

Time Stamps

2:02 - Dawn talks about her career journey
4:11 - The drivers of change
7:41 - Showing business owners the value of bookkeeping
12:01 - Dawn’s Aha! moments
15:14 - Overcoming our mistakes
20:11 - Becoming the designated motivator
29:01 - The challenges of limiting beliefs
37:50 - Offering the best value to your clients
43:10 - Where to get Dawn’s book for free

Full transcript

EP313: Dawn Brolin - How To Recognize Your Value To Achieve Success
EP 313