EP259: Craig Staley - Where You Should Be Marketing Your Bookkeeping Business

Michael Palmer: 20 years ago, before online reviews were really a big thing, people would call their, their brother and say, hey, you know, I know you've got a business, what bookkeeper are you using? But right now, most customers— some customers still do that, but, but most customers are going to Google and they're saying, they're typing in bookkeeper near me or bookkeeper in my city or top bookkeepers. You're listening to The Successful Bookkeeper with your host, Michael Palmer. Listen each week as inspiring guests share their secrets of success to help you increase your confidence, work smarter, and build a business you love. This episode of The Successful Bookkeeper is brought to you by purebookkeeping.com. The proven system to grow your bookkeeping business. Welcome back to the Successful Bookkeeper Podcast. I am your host, Michael Palmer. And before we get into this week's episode, I just wanted to let you know that unfortunately, I accidentally used the wrong microphone when I interviewed our guest, Craig Staley, and I didn't realize it. I apologize for my poor audio, but Craig's audio is just fine. And again, I'm sorry about this. I hope you still enjoy the interview. Our guest is the owner of HG Site Design and the host of the Small Business School podcast. Craig Staley, welcome to the show. Michael, thanks for having me. I really appreciate you having me on. It's great to have you, and I love the name of your podcast. I mean, we— thank you. Our listener is sitting there going, watch, yeah, I'm a business owner, probably a podcast I might want to be listening to. So before we get into all of that, Craig, tell us a little bit about yourself and your career journey leading up to this point.

Craig Staley: Sure. So I'm here in Omaha, Nebraska, but I grew up on a farm in Iowa, moved to Omaha, Nebraska for college and school. And, you know, I was obviously looking for a job while I'm going to school, and I got a job at Nebraska Furniture Mart, which is, if you're in the area, you know, it's, it's a giant furniture and home furnishing store. There's stores now in, in a few states. But to give you kind of an idea of scope, it's about 500,000 square feet, which, if you're familiar with like a Walmart, those are, you know, probably somewhere between 50,000 and 100,000. So carries a lot of, a lot of different products. Got, you know, it was just a job and and started off selling small appliances. So I was showing people vacuums and stand mixers and that