EP 474 May 20, 2025 9:00:00 AM

EP474: Cindy Schroeder - Build A Business That Feels Like A Fairy Tale

with Cindy Schroeder

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30-second brief
Cindy Schroeder spent years job-hopping through accounting roles until her soul was "dying" at the last one. So she quit, moved to Florida, and now watches Magic Kingdom fireworks from her backyard — while 70% of her bookkeeping business serves painting contractors. On this episode of The Successful Bookkeeper, Cindy shares the power partnership that handed her a niche she didn't know she needed, the simple "three people" rule that got her past networking anxiety, and why she wishes she'd installed systems around one type of client from day one. Listen now before you onboard your next random lead.

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Show notes

“Think about what you want. Be intentional on why you're growing your business. Are you growing it for a money goal? Are you growing it so you have more time and flexibility? And then create those boundaries around giving yourself what your why is. Build a business that feels like your own fairy tale.”
-Cindy Schroeder

Cindy Schroeder, owner of Bright Bookkeeping and founder of Bookkeeping Buds, shares how she went from job-hopping in unfulfilling roles to building a remote bookkeeping business for painting contractors, creating a supportive community for women bookkeepers, and designing a life she loves.

In this interview, you’ll learn…

  • Simple networking tactics to grow your bookkeeping business
  • The benefits of niching into one industry
  • Why designing your business around joy can lead to lasting success

To learn more about Cindy, click here.

Connect with her on LinkedIn.

Time Stamp

00:29 - Cindy’s background and why she left corporate accounting
03:58 - Overcoming introversion through small networking goals
08:30 - Designing a remote business
13:15 - How niching into painting contractors changed everything
16:49 - Partnering with a coach to streamline client growth
19:07 - Building a team and creating repeatable systems
19:20 - Founding Bookkeeping Buds to support women bookkeepers
22:49 - Advice for new bookkeepers: Start with your “Why”

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Full transcript

EP474: Cindy Schroeder - Build A Business That Feels Like A Fairy Tale
EP 474