EP502: Casey Brown – How To Overcome Fear Around Pricing - Part 1

Michael Palmer: Welcome back to the Successful Bookkeeper Podcast. I'm your host, Michael Palmer, and today's show is going to be a solid one. Our guest is a pricing expert, keynote speaker, and president of Boost Pricing, where she helps business owners confidently communicate their value and get paid what they're worth. Casey Brown, welcome to the show. Thank you so much, Michael. I'm delighted to be here. Yeah, it's great to have you. And, and it's always— it's interesting. We've, we've actually had a few people on recently talking about pricing and We could, you can never have enough. Well, it's certainly my favorite topic, so I'd have to agree. Yes, and you've done a lot of talking about this and I'm excited you were recommended to be on the show and I think it's a great topic and I'm looking forward to it. So with that, let's maybe start with how did you end up doing what you're doing now?

Casey Brown with Dext ad: Well, as you could imagine, this wasn't on my like career vision board as a middle schooler or anything. I didn't even know this was a field. I didn't know it existed. And so my path to being a pricing geek is sort of on accident a little bit, or let's say a little bit windy. So I started as an engineer, a chemical engineer by training, and I started my career at GE in the Jack Welch heyday. And I loved engineering, loved the technical and analytical aspects of it. Excel is my jam. But I'm an extrovert and I love people. And I saw the, you know, my buddies that were in the sales department were doing some really interesting things that looked really cool to me. They got to go to Vegas for a national sales meeting, and I thought that looked really cool. And I was just stuck in the lab as an engineer. And so I thought I wanted to get into something sales related. And I became an early Six Sigma black belt at GE, which at GE was a rotational program. And so I did rotation in sales and loved it, did rotation in marketing, loved it. And then I did a rotation in pricing, and I was like, this is it. This is for me. Because although I love sales and marketing, what's different about pricing is this sort of a sharper point on analytics. So there's There's sort of data and psychology. There's people and process. There's art and science. And I just love that. And I fell in love with the topic 25 years ago and haven't looked back.

Michael Palmer: Wow, that's an incredible story and incredible back experience to work in what at one point was