EP219: Brandi Bernoskie - How To Create A Website That Attracts Bookkeeping Clients

Michael Palmer: At this point, I will never not have a bookkeeper. Like, I think it's one of the most valuable services that I pay for. Just having someone even just run reports, show me comparisons, and keep me connected to the numbers in a whole new way. It's really fantastic. But I think it, you know, it really just for me, it all came down to understanding what more was possible if I could break out beyond the spreadsheet. You're listening to The Successful Bookkeeper with your host, Michael Palmer. Listen each week as inspiring guests share their secrets of success to help you increase your confidence, work smarter, and build a business you love. This episode of The Successful Bookkeeper is brought to you by purebookkeeping.com. The proven system to grow your bookkeeping business. Welcome back to the Successful Bookkeeper Podcast. I am your host, Michael Palmer, and today's show is going to be a great one. Our guest is the owner and chief alchemist at Alchemy and Aim, a website development and business strategy agency that helps thought leaders and entrepreneurs craft custom websites to enhance Client Experience. Brandy Bernosky, welcome to the podcast. Thank you so much for having me, Michael. I'm so excited to be here. Well, it's great to have you, and I'm excited about talking about client attraction. And by the sounds of things, you've done a lot of that. But before we get into all of that, please tell us a little bit about yourself and introduce us to you.

Brandi Bernoskie: Absolutely. So I have had my company for the last 7.5 years, I think. My background's a little eclectic. I was actually a— I majored in theater first. I had a theater major, physics minor, math minor, then ended up in school again for physics, philosophy, and religion, and ended up in grad school for philosophy of physics and science studies. So, not exactly the path that you would expect to lead to a job building websites. But I got very into blogging in the, you know, what I call the early days of blogging when there were still RSS feeds and Google Reader and things like that. And really kind of started playing around and just paid attention to how things were done in the world. And I had a lot of friends kind of just start asking me for support and help. And I found my philosophy of of building websites was very different from some other developers out there, which has really allowed me to grow and attract really amazing clients doing incredible things in the world. And it