EP345: Amy Anderson - How To Find Your Ideal Marketing Style

Amy Anderson (Feb 7): If everyone could start a business and start marketing and grow it and it was automatic, everyone would do it. And so I think to be a little bit comfortable with trying different things and see what works and then ramp up that activity. But you really can't do anything unless you define who you're trying to talk to first. You're listening to The Successful Bookkeeper with your host, Michael Palmer. Listen each week as inspiring guests share their secrets of success to help you increase your confidence, work smarter, and build a business you love. This episode of The Successful Bookkeeper is brought to you by purebookkeeping.com, the proven system to grow your bookkeeping business. Welcome back to The Successful Bookkeeper Podcast. I am your host, Michael Palmer. Today's show is going to be a very good one. Our guest is a widely respected and creative industry leader with more than 25 years of experience at brands such as Calvin Klein, Seventeen, and the New York Times Digital. As a co-founder of Wild Coffee Marketing, she focuses on transforming businesses through a diverse set of disciplines and tailor-made teams. Amy Anderson, welcome to the show. Thank you so much for having me, Michael. I'm super excited to be here. It's great to have you. And I'm looking forward to this conversation. I love marketing and I know many of our listeners love marketing and love attracting great clients into their business. So I think it's going to be an exciting conversation, but before we get into all of that, please tell us about you and your career journey leading up to this point.

Ad Read: Sure. Well, you know, when you mentioned 25 years in my bio, it's hard to realize I'm now, I think I'm, I'm pushing 30. Um, but I've spent the majority of my career on client-side marketing, which means that I was in in-house marketing departments at some pretty big companies, primarily media. So, started at Seventeen Magazine and I worked with the New York Times, as you mentioned, and then several dot-coms. And I was really comfortable in corporate environments. I knew how to function well. I felt like the planning and infrastructure was all there for me. I could really sell my ideas. Ideas and be innovative. And I was comfortable and loved it. And then my life changed when I had two small boys and I got divorced and I needed to navigate sort of my career and my life in a way that could support my boys. And so I decided to start consulting because at that