EP300: Amber Mac - What You Need To Know About Business & Technology To Run Your Bookkeeping Firm

Amber Mac (May 31): You have to really define what your goals are. I mean, where are the places that you need help? And, you know, for some solopreneurs, it may simply be that, hey, I just need someone to manage invoicing, right? So there's an option to figure out what is the right tool for you. You're listening to The Successful Bookkeeper with your host, Michael Palmer. Listen each week as inspiring guests share their secrets of success. To help you increase your confidence, work smarter, and build a business you love. This episode of The Successful Bookkeeper is brought to you by purebookkeeping.com, the proven system to grow your bookkeeping business. Welcome back to The Successful Bookkeeper Podcast. I am your host, Michael Palmer, and today's show is going to be a fantastic one. Our guest is a popular and well-respected tech expert, speaker, bestselling author, and award-winning entrepreneur who has appeared on various media outlets including CNN, Bloomberg, CBS, to name just a few. She has keynoted more than 400 events around the world and has moderated sessions with Canadian Prime Minister Justin Trudeau, former FBI Director James Comey, business coach Tony Robbins, famed astronaut Chris Hadfield, and many other notable leaders. She is also the host moderator of this year's QuickBooks Connect Canada virtual event. Amber Mack, welcome to the podcast. Thanks so much for having me on the show. Well, it's always great to have such an accomplished guest on the show, and I'm, I'm sure one that will be giving us a lot of learning around technology and a whole bunch of other things. So before we do that, Amber, please tell us a little bit about you and your career journey leading up to this point.

Ad Read: So I, I started my career in San Francisco in the late 1990s. I had just graduated with a postgraduate degree in journalism and was going to California to pursue opportunities in the media field. However, I stumbled into a job at a technology startup, and I really enjoyed the work that I was doing there. And so I got sucked into this world of technology during an exciting time in in terms of the history of technology. Lived in the Bay Area for a few years, came back to Canada, and then eventually I was able to marry my passion for reporting and media with my love of technology. And, uh, soon after I started my own business. Amber MacMedia has been around for some time now, and basically what we do is create thought-provoking content that really