EP302: Alicia Katz Pollock - How The Right Training Can Transform Your Bookkeeping Business

Michael Palmer: If you find yourself answering the same questions over and over again and you're seeing that your clients are making the same mistakes over and over again, it actually lowers the cost to your clients to provide them training or to partner with a trainer versus spending your time. If like, what if you could eliminate that entire repetitive element of your job and add a new revenue stream along the way? You're listening to The Successful Bookkeeper with your host, Michael Palmer. Listen each week as inspiring guests share their secrets of success to help you increase your confidence, work smarter, and build a business you love. This episode of The Successful Bookkeeper is brought to you by purebookkeeping.com, the proven system to grow your bookkeeping business. Welcome back to Welcome to the Successful Bookkeeper Podcast. I'm your host, Michael Palmer, and today's show is going to be a great one. Our guest is the co-founder of Royalwise, which is a certified QuickBooks ProAdvisor, Apple, and Microsoft computer training and support company. Alicia Katz Pollock, welcome to the show. Hey, thank you so much for having me. It's great to have you. I'm looking forward to getting into this with you and learning about you. And so let's do that now. Tell us a little bit about your career journey leading up to this point so our audience can get to know you.

Alicia Katz Pollock (June 14): Sure. Well, I've been a computer geek ever since the first computers came out. And long before I was a computer geek, I was kind of a, just a teacher. I was that kid in second grade who was helping the kindergartners with their work, you know, with the, with the writing and with their reading. And so I've always loved helping people. And when the first home computers came out, I was I was 13, so I know I'm kind of aging myself there, but I got my first Apple— what was it, a Mac Plus? And my dad was a dentist, and his office was actually in the basement of my house, and I would go down after school, and I built my first database on AppleWorks at age 13. And I went through all, probably 1,000 of his client files and added everybody's names and addresses and phone numbers to the system. So I learned to type really quickly, and I created that recall You know how you get that postcard in the mail from your dentist every 6 months reminding you to come in for a cleaning? Well, I was the kid who set up that system in the dental office in Philadelphia in the '70s. Wow.