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The Successful Bookkeeper Podcast

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Ask TSB · 3 episodes · 1 article
Preview
How do I raise my prices without losing clients?
Answer

Across the episodes, the bookkeepers who raised prices successfully did three things in common — and the order matters.

1. They got crystal clear on the value before the conversation. Every pricing shift in the library happens at a catalyst moment, not from learning a methodology. For Kimme Lafayette it was COVID hitting her cash flow. For Dan Baker it was a client doing $600K in revenue with a $19K T4 — the number was undeniable.

2. They structured the conversation as an invitation, not an announcement. Brad Wolford's "reverse opt-out" letter is the cleanest template: clients had to opt out of the new pricing, not in. Almost nobody opted out.

3. They accepted that some clients would leave — and that's the point. The clients who don't pay more are usually the clients draining your evenings and weekends. Letting them walk is what unlocks the capacity for the next tier.

2 of 3 free questions used today Members ask unlimited questions — plus download Brad's actual letter as an Action Pack.
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EP408
EP408 · Mar 14, 2024

Spotlight - Robin Hall - Pricing Your Value In The Era of Automation

30-sec brief
Robin Hall talks about all things automation, from how to shift our mindset, to understanding the value of your skills and time, and how to bring your team along on the journey.
EP407
EP407 · Mar 12, 2024

David Hartley - Embracing The Future:Hybrid Success - Part 2

30-sec brief
David Hartley talks about how to achieve the right mix for successful hybrid working, co-creating value and the power of getting intentional about how you create and involve your teams in your business. 
EP406
EP406 · Mar 5, 2024

David Hartley - Embracing The Future:AI - Part 1

30-sec brief
David Hartley discusses the impact of AI on the bookkeeping industry and the need to embrace, adapt, and overcome the challenges of new technologies.
EP405
EP405 · Feb 27, 2024

Lisa Campbell - Unlocking Your Unique Abilities

30-sec brief
Lisa Campbell discusses how to determine our unique abilities, what it takes to beat limiting beliefs and how you can set yourself up for a great 2024.
EP404
EP404 · Feb 20, 2024

Rachel Fisch - Your Niche Unleashed:Networking For Success

30-sec brief
Rachel Fisch speaks to what your ideal client profile could look like, the power of organic networking, and how getting excited about the success of others, can drive our own.
EP403
EP403 · Feb 13, 2024

Shep Hyken - Setting The Tone:Your Guide To Business Brilliance

30-sec brief
Shep Hyken digs into what it means to set the tone in your business, the importance of great customer service, and how to measure it successfully.
EP402
EP402 · Feb 6, 2024

Peter Cook - Taking The Leap From Bookkeeper To Business Leader

30-sec brief
Peter Cook shares valuable insights and tips on how to scale your business and start building your ultimate systems manual.
EP401
EP401 · Jan 30, 2024

Seth David - Everything You Need To Know About AI, Apps & Future-Focused Business Strategies!

30-sec brief
Seth David offers helpful tips on getting the most out of AI, how to choose the right apps for your business, and what the future holds for integrated technology.
EP400
EP400 · Jan 23, 2024

Julie Walters - Everything You’ve Wanted To Know About Creating A Lasting Impact

30-sec brief
Julie Walters discusses how far-reaching the impact of what bookkeepers do can be felt by others.
EP399
EP399 · Jan 16, 2024

Success Stories Celebrating Canadian Bookkeeping Week

30-sec brief
We celebrate Canadian Bookkeeping Week with a great guest panel that will provide you success tips and insight into what it means to be a bookkeeper.
EP398
EP398 · Jan 9, 2024

Lesley Pyle - Your Ultimate Hiring Guide

30-sec brief
Our guest, Lesley Pyle, will provide you some amazing tips including the importance of hiring people that fit your needs.
EP397
EP397 · Jan 2, 2024

Sharon Darmody - From Challenge to Opportunity:The M.A.G.I.C Philosophy

30-sec brief
Start 2024 on a great note with our guest, Sharon Darmody, who will help you have a more peaceful and connected workplace!
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Your Host

Michael Palmer

Michael is the founder of The Successful Bookkeeper and a co-founder of Pure Bookkeeping. He hosts the TSB Podcast — 500+ episodes interviewing bookkeeping business owners, coaches, and operators. He doesn't bookkeep; he's spent 20+ years building the infrastructure that helps bookkeepers build real firms. Based in Richmond Hill, Ontario.

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