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The Successful Bookkeeper Podcast

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Ask TSB · 3 episodes · 1 article
Preview
How do I raise my prices without losing clients?
Answer

Across the episodes, the bookkeepers who raised prices successfully did three things in common — and the order matters.

1. They got crystal clear on the value before the conversation. Every pricing shift in the library happens at a catalyst moment, not from learning a methodology. For Kimme Lafayette it was COVID hitting her cash flow. For Dan Baker it was a client doing $600K in revenue with a $19K T4 — the number was undeniable.

2. They structured the conversation as an invitation, not an announcement. Brad Wolford's "reverse opt-out" letter is the cleanest template: clients had to opt out of the new pricing, not in. Almost nobody opted out.

3. They accepted that some clients would leave — and that's the point. The clients who don't pay more are usually the clients draining your evenings and weekends. Letting them walk is what unlocks the capacity for the next tier.

2 of 3 free questions used today Members ask unlimited questions — plus download Brad's actual letter as an Action Pack.
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EP420
EP420 · Jun 4, 2024

Lora Lonesberry - Future Thinking:Building A Business Beyond AI

30-sec brief
Lora Lonesberry shares the importance of finding your niche and leveraging your unique skills to overcome any challenge and the need for strong community networks.
EP419
EP419 · May 28, 2024

Peter Cook - Following The Plan:The Bookkeeper’s Journey

30-sec brief
Peter Cook discusses the bookkeeper’s journey, the challenges of transitioning your business, and why sticking to the plan can make all the difference.
EP418
EP418 · May 21, 2024

Racheal Cook - Level Up! Freedom From Entrepreneurial Poverty

30-sec brief
Racheal Cook shares the value of breaking free of entrepreneurial poverty, how to price your value, and why investing in relationships matters.
EP417
EP417 · May 14, 2024

Mike Michalowicz - How To Build A Shared Vision For Success

30-sec brief
Mike Michalowicz discuss the need to understand your people, how to get inspired, and why remembering your past successes matters.
EP416
EP416 · May 7, 2024

Peter Cook - Management 101:Taking Score Of Your Business

30-sec brief
In this episode, Peter Cook explores management, the challenges of growing a business and why community matters. 
EP415
EP415 · Apr 30, 2024

Curtis Lewsey - Unlocking the Power of Genuine Referrals

30-sec brief
In this episode, Curtis Lewsey speaks to the power of saying thank you, putting authenticity first, and how to set healthy expectations.
EP414
EP414 · Apr 23, 2024

Erin Daiber - ‘It Is What It Is’, Or Is It What You Make It?

30-sec brief
Erin Daiber speaks to the power of connecting with your passion, how to navigate high-stress environments and what your life could look like with the right coach and a willingness to set rules that work for and not against you.
EP413
EP413 · Apr 16, 2024

Roger Pierce - The Path To Purpose:Secrets To Entrepreneurial Success

30-sec brief
Roger discusses the power of networking and community in building successful businesses, learning to pivot and how to approach your life with purpose.
EP412
EP412 · Apr 9, 2024

Melissa Broughton - Setting Ourselves Up For Bookkeeping Success

30-sec brief
Melissa Broughton shares the importance of stepping out of our comfort zones, leaning into our inner problem-solvers, and the way embracing technology will help you find financial freedom.
EP411
EP411 · Apr 2, 2024

Peter Cook - The Value Of Your Business:Thinking With An End In Sight

30-sec brief
Peter Cook speaks to the power of shifting mindsets, how to prove the value of your business to yourself and others, and why even small changes to our habits can have huge impacts. 
EP410
EP410 · Mar 26, 2024

Hubert Johnson - The Cost Of Fraud & How To Prevent It

30-sec brief
In this episode, Hubert Johnson explores the rise of fraud, how to protect yourself, and the value of working together to face the challenges of the future. 
EP409
EP409 · Mar 19, 2024

Stacy Tuschl - Shifting Into The Owner's Mindset:The Delegation Masterclass

30-sec brief
Stacy Tuschl speaks to the power of delegation, shifting limiting beliefs and growing beyond our spheres of influence.
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Your Host

Michael Palmer

Michael is the founder of The Successful Bookkeeper and a co-founder of Pure Bookkeeping. He hosts the TSB Podcast — 500+ episodes interviewing bookkeeping business owners, coaches, and operators. He doesn't bookkeep; he's spent 20+ years building the infrastructure that helps bookkeepers build real firms. Based in Richmond Hill, Ontario.

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