The latest TSB Podcast episode playing on a phone with AirPods Max
The Successful Bookkeeper Podcast

Ask 500+ episodes anything.

Twelve years of conversations with the bookkeepers who built it — every episode and article, instantly searchable and answered in their words.

500+ episodes 100+ articles 43,000+ bookkeepers
Ask TSB · 3 episodes · 1 article
Preview
How do I raise my prices without losing clients?
Answer

Across the episodes, the bookkeepers who raised prices successfully did three things in common — and the order matters.

1. They got crystal clear on the value before the conversation. Every pricing shift in the library happens at a catalyst moment, not from learning a methodology. For Kimme Lafayette it was COVID hitting her cash flow. For Dan Baker it was a client doing $600K in revenue with a $19K T4 — the number was undeniable.

2. They structured the conversation as an invitation, not an announcement. Brad Wolford's "reverse opt-out" letter is the cleanest template: clients had to opt out of the new pricing, not in. Almost nobody opted out.

3. They accepted that some clients would leave — and that's the point. The clients who don't pay more are usually the clients draining your evenings and weekends. Letting them walk is what unlocks the capacity for the next tier.

2 of 3 free questions used today Members ask unlimited questions — plus download Brad's actual letter as an Action Pack.
Unlock unlimited

Browse the archive.

Page 44 of 46
EP25
EP25 · Feb 28, 2017

Garry Carter - Bookkeepers Are More Valuable Than They Think

30-sec brief
Why your day-to-day client care is crucial to establishing trust and value.
EP24
EP24 · Feb 21, 2017

Mike Michalowicz - Become A Profit Advisor, Not Just A Bookkeeper

30-sec brief
Tips on why becoming a profit advisor is more attractive to potential clients than just being a bookkeeper.
EP23
EP23 · Feb 14, 2017

Mira Salter - The Power Of Having A Bookkeeping Niche

30-sec brief
Why focusing on a specific niche can lead to more business.
EP22
EP22 · Feb 7, 2017

Jamie Shulman - Why Hubdoc Will Change Your Bookkeeping Business Forever

30-sec brief
How Hubdoc can allow you to become a trusted advisor with clients.
EP21
EP21 · Jan 31, 2017

Debbie Roberts - How To Network Your Way To More Profit!

30-sec brief
Strategies on how to successfully approach people at an event even if you're scared.
EP20
EP20 · Jan 24, 2017

Peter Cook - Expert Business Tips From The Co-Founder of Pure Bookkeeping

30-sec brief
Why clients will pay any price if you focus on solving their pain first instead of just marketing your services.
EP19
EP19 · Jan 17, 2017

Lori Richardson - How To Be Great At Sales Even If You Hate Selling!

30-sec brief
Why it's important to focus on relationship building and helping others when networking.
EP18
EP18 · Jan 10, 2017

Patricia Sawatzky - Break Out Of Your Comfort Zone To Have The Success You Deserve!

30-sec brief
Discover tools that can help you feel more at ease when making scary decisions about your business.
EP17
EP17 · Jan 3, 2017

Scott Friesen - How To Effectively Manage Your Time & Get Things Done!

30-sec brief
How to batch the amount of times you check email to improve your focus on more important activities.
EP16
EP16 · Dec 26, 2016

Debbie Roberts - How To Hire & Keep Great Staff

30-sec brief
Discover tips on how to hire and keep great employees.
EP15
EP15 · Dec 20, 2016

Vicki Fenn - How To Build Your Confidence Despite What Your Inner Voice Says

30-sec brief
How to boost your confidence to a level you've never had before.
EP14
EP14 · Dec 13, 2016

Trent McLaren - Cloud Accounting & The Future of Bookkeeping

30-sec brief
How to choose the right cloud accounting software for you.
Member access

The podcast is free.
What makes it useful — that's membership.

Unlimited AI. The templates guests actually reference. A year of BKOS Marketing. The community of 43,000+ bookkeepers who've been where you are. All for less than one billable hour a month.

Free
$0 forever
Everything a listener needs
  • All 500+ podcast episodes
  • Basic show notes
  • 30-second AI briefs on every episode
  • Ask TSB — 3 questions per day
  • Free weekly newsletter
  • Summit live access
  • Limited community access
Create free account
More than 10× the value
$2,600+ $249
BKOS Marketing ($1,200) and Launchpad ($199) alone pay for 5+ years.
Your Host

Michael Palmer

Michael is the founder of The Successful Bookkeeper and a co-founder of Pure Bookkeeping. He hosts the TSB Podcast — 500+ episodes interviewing bookkeeping business owners, coaches, and operators. He doesn't bookkeep; he's spent 20+ years building the infrastructure that helps bookkeepers build real firms. Based in Richmond Hill, Ontario.

More about Michael

Your move.

Start free. Ask TSB three questions. If one answer is worth $29 to you, you already know what to do.

Start free