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The Successful Bookkeeper Podcast

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Ask TSB · 3 episodes · 1 article
Preview
How do I raise my prices without losing clients?
Answer

Across the episodes, the bookkeepers who raised prices successfully did three things in common — and the order matters.

1. They got crystal clear on the value before the conversation. Every pricing shift in the library happens at a catalyst moment, not from learning a methodology. For Kimme Lafayette it was COVID hitting her cash flow. For Dan Baker it was a client doing $600K in revenue with a $19K T4 — the number was undeniable.

2. They structured the conversation as an invitation, not an announcement. Brad Wolford's "reverse opt-out" letter is the cleanest template: clients had to opt out of the new pricing, not in. Almost nobody opted out.

3. They accepted that some clients would leave — and that's the point. The clients who don't pay more are usually the clients draining your evenings and weekends. Letting them walk is what unlocks the capacity for the next tier.

2 of 3 free questions used today Members ask unlimited questions — plus download Brad's actual letter as an Action Pack.
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Page 17 of 46
EP354
EP354 · Apr 4, 2023

Becky Daniels - Business Building:How To Set Small Goals To Achieve Big Ones

30-sec brief
Becky Daniels, owner of Daniels Business Solutions, shares how to grow your businesses and become more profitable.
EP353
EP353 · Mar 28, 2023

Karen Wickre - How To Take The Work Out Of Networking

30-sec brief
Karen Wickre shares the value of cultivating healthy working relationships that will help shift your mindset and get you ready to connect with anyone, or maybe even reconnect with some old friends.
EP352
EP352 · Mar 21, 2023

Heidi Adams - How To Streamline Your Bookkeeping Business To Reclaim Your Time

30-sec brief
Heidi Adams shares tips on how to maximize business potential by streamlining systems and processes that free up time and energy while maintaining profitability.
EP351
EP351 · Mar 14, 2023

Shannon Lavender - How To Design The Bookkeeping Business You Want

30-sec brief
QuickBooks Pro Advisor, Shannon Lavender shares how finding, building and using the right systems can help you build your dream bookkeeping business.
EP350
EP350 · Mar 7, 2023

Sandeep Chennakeshu - How To Build A Resilient Bookkeeping Business

30-sec brief
Author and business transformation expert, Sandeep Chennakeshu shares his approach to management and diagnostics that has helped elevate hundreds of businesses to new heights.
EP349
EP349 · Feb 28, 2023

Mindy Morrison - Networking For A Successful Bookkeeping Business

30-sec brief
Mindy Morrison, owner of Back Office People, shares her secrets to networking, and valuable tips for business success.
EP348
EP348 · Feb 23, 2023

Spotlight - Shawn Coultice - How To Unlock The Hidden Profits In Manufacturing Bookkeeping Services

30-sec brief
Shawn Coultice, Head of Channel Partnerships at Katana, discusses how a manufacturing niche can be profitable for bookkeeping business owners.
EP347
EP347 · Feb 21, 2023

Melissa Morris - Project Management:How To Create Your Ideal Workflow

30-sec brief
Melissa Morris, owner of the project management and operations consultancy, Agency Authority shares her wealth of knowledge and experience that will help you maximize your teams, increase productivity and grow your profits.
EP346
EP346 · Feb 14, 2023

Jeff Jacobs - How To Build Trust With Your Bookkeeping Clients

30-sec brief
Jeff Jacobs, Director of Development at Wilkins Miller LLC, shares the value of trust in long-lasting connections and how it helps to create strong business relationships.
EP345
EP345 · Feb 7, 2023

Amy Anderson - How To Find Your Ideal Marketing Style

30-sec brief
Amy Anderson, co-founder of Wild Coffee Marketing, discusses finding the right clients, building consistent and engaging profiles and how to feel more at home in your niche.
EP344
EP344 · Feb 2, 2023

Spotlight - Nadia Rodriguez - Advisory Bookkeeping:How To Communicate Your Value

30-sec brief
Nadia Rodriguez, a Senior Tax Analyst Programmer at Intuit, shares how you can leverage your knowledge and skills to help your clients achieve their financial dreams.
EP343
EP343 · Jan 31, 2023

Adrienne Bellehumeur - Discover The Hidden Power Of Effective Documentation

30-sec brief
Adrienne Bellehumeur, author of The 24-Hour Rule, shares the importance of effective documentation and the powerful role it can play in the success of your bookkeeping business.
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Your Host

Michael Palmer

Michael is the founder of The Successful Bookkeeper and a co-founder of Pure Bookkeeping. He hosts the TSB Podcast — 500+ episodes interviewing bookkeeping business owners, coaches, and operators. He doesn't bookkeep; he's spent 20+ years building the infrastructure that helps bookkeepers build real firms. Based in Richmond Hill, Ontario.

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