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The Successful Bookkeeper Podcast

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Ask TSB · 3 episodes · 1 article
Preview
How do I raise my prices without losing clients?
Answer

Across the episodes, the bookkeepers who raised prices successfully did three things in common — and the order matters.

1. They got crystal clear on the value before the conversation. Every pricing shift in the library happens at a catalyst moment, not from learning a methodology. For Kimme Lafayette it was COVID hitting her cash flow. For Dan Baker it was a client doing $600K in revenue with a $19K T4 — the number was undeniable.

2. They structured the conversation as an invitation, not an announcement. Brad Wolford's "reverse opt-out" letter is the cleanest template: clients had to opt out of the new pricing, not in. Almost nobody opted out.

3. They accepted that some clients would leave — and that's the point. The clients who don't pay more are usually the clients draining your evenings and weekends. Letting them walk is what unlocks the capacity for the next tier.

2 of 3 free questions used today Members ask unlimited questions — plus download Brad's actual letter as an Action Pack.
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Page 16 of 46
EP361
EP361 · May 16, 2023

Sally Helgesen - How To Bridge The Communication Divide

30-sec brief
Sally Helgesen shares how to create more inclusive businesses and networks, by focusing on what unites us, what is real, and what moves us forward, rather than the distortive influence of other media.
EP360
EP360 · May 9, 2023

Christina Foxwell - How To Ignite Your Purpose:Learn The Power Of A Peaceful Mindset

30-sec brief
Christina Foxwell, CEO and founder of Ignite Purpose, talks about engaging people, rebuilding cultures and creating places where people are better working together.
EP
May 2, 2023

EP359 - Dr. Karen Doll - How To Build Psychological Fitness

30-sec brief
Consulting psychologist, Dr. Karen Doll, discusses the need for whole-person development in the workplace, by creating conditions at work that support people in their well-being.
EP
Apr 25, 2023

EP358 - Stephan Wiedner - How To Build A Better Workplace

30-sec brief
Stephan Wiedner, psychological safety expert and CEO of Noomii.com and Zarango.com, shares the value of understanding and creating psychologically safe environments in the workplace.
EP357
EP357 · Apr 18, 2023

Crystalynn Shelton - How To Ensure Client Success

30-sec brief
Crystalynn Shelton shares what setting boundaries and being clear about expectations can do for your personal health and well-being, and the success of your business.
EP356
EP356 · Apr 11, 2023

Alex Frolek - How To Become More Than "Just" A Bookkeeper

30-sec brief
Alex Frolek, co-founder of Stelex Solutions, talks about how getting connected with like-minded people can help you avoid the pitfalls of business.
EP355
EP355 · Apr 6, 2023

Spotlight - Adrienne Barrett - How To Unlock The Power Of Your Own Plan

30-sec brief
Adrienne Barrett, senior manager at Intuit, shares how the value of planning, and building the right team for your business can help you systemize your way to success.
EP354
EP354 · Apr 4, 2023

Becky Daniels - Business Building:How To Set Small Goals To Achieve Big Ones

30-sec brief
Becky Daniels, owner of Daniels Business Solutions, shares how to grow your businesses and become more profitable.
EP353
EP353 · Mar 28, 2023

Karen Wickre - How To Take The Work Out Of Networking

30-sec brief
Karen Wickre shares the value of cultivating healthy working relationships that will help shift your mindset and get you ready to connect with anyone, or maybe even reconnect with some old friends.
EP352
EP352 · Mar 21, 2023

Heidi Adams - How To Streamline Your Bookkeeping Business To Reclaim Your Time

30-sec brief
Heidi Adams shares tips on how to maximize business potential by streamlining systems and processes that free up time and energy while maintaining profitability.
EP351
EP351 · Mar 14, 2023

Shannon Lavender - How To Design The Bookkeeping Business You Want

30-sec brief
QuickBooks Pro Advisor, Shannon Lavender shares how finding, building and using the right systems can help you build your dream bookkeeping business.
EP350
EP350 · Mar 7, 2023

Sandeep Chennakeshu - How To Build A Resilient Bookkeeping Business

30-sec brief
Author and business transformation expert, Sandeep Chennakeshu shares his approach to management and diagnostics that has helped elevate hundreds of businesses to new heights.
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Your Host

Michael Palmer

Michael is the founder of The Successful Bookkeeper and a co-founder of Pure Bookkeeping. He hosts the TSB Podcast — 500+ episodes interviewing bookkeeping business owners, coaches, and operators. He doesn't bookkeep; he's spent 20+ years building the infrastructure that helps bookkeepers build real firms. Based in Richmond Hill, Ontario.

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