EP 445 Nov 12, 2024 8:00:00 AM

EP445: Bernadette McClelland - Embrace Adversity To Fuel Your Success

with Bernadette McClelland

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30-second brief
What if the word "problem" is quietly running your business into the ground? This week, sales leader Bernadette McClelland joins Michael to share how one language shift — swapping "problem" for "situation" — changed everything after she lost her business to bankruptcy. You'll hear why "selling" actually means "serving," how to invite clients instead of closing them, and what antifragility looks like when you're rebuilding from zero. If you've ever hesitated on a price, a pitch, or a tough client conversation, this episode gives you the reframe to move. Listen to Episode 445 now on The Successful Bookkeeper.

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Show notes

“What I now do is I change the word 'problem' to the word 'situation' and when I change that one word, it just flips something in my brain where I can now work on it  and it turns it into something objective and something almost like, ‘okay, I can do something about this now’.”
- Bernadette McClelland

Sales coach and consultant, Bernadette McClelland shares her powerful journey from corporate sales to entrepreneurship, revealing the hard-earned lessons learned from overcoming bankruptcy and self-doubt.

During this interview, you'll also learn…

  • Actionable insights on building resilience, reframing challenges & viewing disruption as an opportunity for growth
  • Shift from selling to serving
  • Ways to build a strong support network & commit to continuous improvement

Tune in to this inspiring episode to discover how to turn setbacks into stepping stones and transform your approach to business and life!

To find out more about Bernadette, visit BernadetteMcClelland.com/podcast.

Connect with her on LinkedIn.

Time Stamps

02:57 - Journey Through Corporate to Consultancy
05:56 - Lessons from Bankruptcy
09:11 - Reframing Problems as Situations
11:53 - The Power of Disruption
15:00 - Embracing Anti-Fragility
18:04 - The Evolution of Business Mindset
26:40 - Embracing the Present & Future Mindset
30:58 - The Importance of Mental Downtime
39:03 - Transforming Sales into Service

Full transcript

EP445: Bernadette McClelland - Embrace Adversity To Fuel Your Success
EP 445