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EP 461 Feb 25, 2025 9:00:00 AM

<span id="hs_cos_wrapper_name" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="text" >EP461: Lou Clarke - Money, Mindset & Mastery: Unlocking Business Success</span>

with Lou Clarke

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30-second brief
Picture this: you're charging $15 an hour, proud of every invoice. Then you spot what the accountant is billing your clients — $80 an hour for your work. That was Lou Clark's wake-up call. This week, the president of The CFO Boutique joins Michael to share how she went from bankruptcy and a $3 coffee run to a seven-figure net worth. You'll hear how she filled the gap between bookkeeper and accountant, why she charges for access (not hours), and the energetics of money most of us ignore. If you're ready to stop selling processing and start selling results, press play.

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Show notes

“Money is an energetic source in our world. When you get it, you feel really good, and when it leaves, you feel very bad. That's an energy. That's an exchange.”
- Lou Clarke

Lou Clarke, who is a CFO and profit strategist, discusses the power of confidence, pricing strategies, and how bookkeepers can shift into advisory roles to better serve clients. She also explains the importance of understanding money dynamics and building a business that truly thrives.

To learn more about Lou, click here.

Follow her on Instagram.

Time Stamp

01:10 - Lou’s Journey into Bookkeeping
03:30 - Early Business Growth & Pricing Challenges
06:40 - Losing a Major Client & Financial Struggles
10:00 - The Road to Financial Recovery
15:00 - Finding Clients & Business Growth Strategies
20:30 - Pricing for Value & Selling Results
25:10 - Confidence & Business Success
30:00 - Transitioning to Advisory & Profit First
35:50 - Understanding the Energetics of Money
40:20 - What’s Next for Lou
45:00 - How to Connect with Lou

Full transcript

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<span id="hs_cos_wrapper_name" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="text" >EP461: Lou Clarke - Money, Mindset & Mastery: Unlocking Business Success</span>
EP 461