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The Successful Bookkeeper Podcast

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Ask TSB · 3 episodes · 1 article
Preview
How do I raise my prices without losing clients?
Answer

Across the episodes, the bookkeepers who raised prices successfully did three things in common — and the order matters.

1. They got crystal clear on the value before the conversation. Every pricing shift in the library happens at a catalyst moment, not from learning a methodology. For Kimme Lafayette it was COVID hitting her cash flow. For Dan Baker it was a client doing $600K in revenue with a $19K T4 — the number was undeniable.

2. They structured the conversation as an invitation, not an announcement. Brad Wolford's "reverse opt-out" letter is the cleanest template: clients had to opt out of the new pricing, not in. Almost nobody opted out.

3. They accepted that some clients would leave — and that's the point. The clients who don't pay more are usually the clients draining your evenings and weekends. Letting them walk is what unlocks the capacity for the next tier.

2 of 3 free questions used today Members ask unlimited questions — plus download Brad's actual letter as an Action Pack.
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EP217
EP217 · Nov 3, 2020

Joey Coleman - What You Need To Know About Customer Retention

30-sec brief
Joey Coleman is a speaker, consultant, mentor and the author of the bestselling book, Never Lose a Customer Again.
EP216
EP216 · Oct 27, 2020

Twyla Verhelst - Why You Must Get To Know Your Bookkeeping Clients

30-sec brief
Twyla Verhelst is the head of the FreshBooks Accountant Channel and Leader of the Accounting Professionals Program.
EP215
EP215 · Oct 20, 2020

Mark Wickersham - What You Need To Know About Pricing Your Bookkeeping Services

30-sec brief
Mark is a Value Pricing expert, Chartered Accountant, public speaker, author of various books and he has a terrific new training called The Business Advisory Masterclass.
EP214
EP214 · Oct 13, 2020

Lisa Campbell - What You Need To Know About Scaling Your Bookkeeping Business

30-sec brief
Lisa Campbell is a Profit Strategist and creator of the Accelerator 2 Advisor Mastermind Program.
EP213
EP213 · Oct 6, 2020

Sarah Facio-Davis - How Relationships Can Grow Your Bookkeeping Business

30-sec brief
Sarah Facio-Davis is the owner of Accurate Office Help which exceeds the expectation of timely and accurate bookkeeping so business owners can focus on growing their business.
EP212
EP212 · Sep 29, 2020

Nikki McGraw - How You Can Overcome Challenging Times

30-sec brief
Nikki McGraw is the owner of GreenLeaf Bookkeeping Solutions and a Pure Bookkeeping licensee.
EP211
EP211 · Sep 22, 2020

Michael J. Gelb - What You Need To Know About Public Speaking

30-sec brief
Michael J. Gelb is the author of 17 books (including Mastering The Art of Public Speaking), a consultant, trainer and speaker who helps businesses become more creative and successful.
EP210
EP210 · Sep 15, 2020

Carl Reader - What You Need To Know About Business Strategy

30-sec brief
Carl Reader is the Head of Accounting at Practice Ignition for Europe, the Middle East, and Africa.
EP209
EP209 · Sep 8, 2020

Cheryl Parker - How To Manage Grief While Running Your Bookkeeping Business

30-sec brief
Cheryl Parker is a grief recovery specialist, who endured then recovered from the loss of her own daughter, that focuses on helping individuals heal, rebuild, and prosper again.
EP208
EP208 · Sep 1, 2020

Andrew Royer - What You Need To Know About Running A Successful Business

30-sec brief
Andrew Royer, who is the owner of Royer Accounting, helps entrepreneurs build viable profitability to reduce debts and earn full control of their finances.
EP207
EP207 · Aug 25, 2020

Jennifer Hume - How To Set Up The Right Systems In Your Bookkeeping Business

30-sec brief
Jennifer Hume is the owner of Coronation Bookkeeping & Tax Services that focuses on helping individuals and small to large-sized company owners with all of their financial and taxation needs.
EP206
EP206 · Aug 18, 2020

Colin Nanka - How To Use Your Failures To Succeed In Business

30-sec brief
Colin Nanka is a proven sales leader with over 20 years of sales experience. He’s worked at Salesforce.com and also spent time at Xerox Corporation.
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Your Host

Michael Palmer

Michael is the founder of The Successful Bookkeeper and a co-founder of Pure Bookkeeping. He hosts the TSB Podcast — 500+ episodes interviewing bookkeeping business owners, coaches, and operators. He doesn't bookkeep; he's spent 20+ years building the infrastructure that helps bookkeepers build real firms. Based in Richmond Hill, Ontario.

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