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The Successful Bookkeeper Podcast

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Ask TSB · 3 episodes · 1 article
Preview
How do I raise my prices without losing clients?
Answer

Across the episodes, the bookkeepers who raised prices successfully did three things in common — and the order matters.

1. They got crystal clear on the value before the conversation. Every pricing shift in the library happens at a catalyst moment, not from learning a methodology. For Kimme Lafayette it was COVID hitting her cash flow. For Dan Baker it was a client doing $600K in revenue with a $19K T4 — the number was undeniable.

2. They structured the conversation as an invitation, not an announcement. Brad Wolford's "reverse opt-out" letter is the cleanest template: clients had to opt out of the new pricing, not in. Almost nobody opted out.

3. They accepted that some clients would leave — and that's the point. The clients who don't pay more are usually the clients draining your evenings and weekends. Letting them walk is what unlocks the capacity for the next tier.

2 of 3 free questions used today Members ask unlimited questions — plus download Brad's actual letter as an Action Pack.
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EP385
EP385 · Oct 24, 2023

Nicolas Boucher - Speaking The Same Language:Communicating With AI

30-sec brief
Keynote speaker and ChatGPT expert, Nicolas Boucher shares his top tips for getting started with ChatGPT to help us understand its benefits.
EP384
EP384 · Oct 17, 2023

Paige Papaioannou - How To Build A Business That Works For You

30-sec brief
Paige Papaioannou and Michael Palmer explore the benefits of building a business that works for you, not one you are left trapped working in.
EP383
EP383 · Oct 10, 2023

Deb Mashek - The Power Of Collaboration

30-sec brief
Deb Mashek, founder of Myco Consulting and author of the new book, Collabor(h)ate, shares how collaboration can shape your business for the better.
EP382
EP382 · Oct 3, 2023

Natalie Ruskin - Finding Your Why:The Metrics That Matter

30-sec brief
Natalie Ruskin talks about the value of finding and connecting with our sense of why, and how changes to your mindset will help you.
EP381
EP381 · Sep 26, 2023

Cara Steinmann - The Importance Of Networking From Your Core

30-sec brief
Cara Steinmann discusses the power of supportive communities, and the joy of referring and understanding our core values to improve our networking.
EP380
EP380 · Sep 19, 2023

Jennifer Hume - The Importance Of Owning Your Value

30-sec brief
Jennifer Hume speaks about the power of mindset in business success and how our human experience and advice will always trump AI.
EP379
EP379 · Sep 12, 2023

Nancy Gwynne-Vaughan - Tips To Get Your Business Back On Track

30-sec brief
Nancy Gwynne-Vaughan discusses what it's like to lose ourselves in our work, and how to find our way back to a place of strength and peace.
EP378
EP378 · Sep 5, 2023

Andrea Driessen - The Secrets To Improving Your Communication Skills

30-sec brief
Andrea Driessen shares how to think differently about the ways we communicate with others.
EP377
EP377 · Aug 29, 2023

Brittany Dixon - Everything You Need To Get Productive In Your Business

30-sec brief
Brittany Dixon shares how you can shift your mindset to focus on consistency and the true value of your work.
EP376
EP376 · Aug 22, 2023

Carla Caldwell - The Importance Of Mastering Delegation

30-sec brief
Carla Caldwell dives into what it takes to create confidence as a leader, how to master delegation and what can happen in your business when you’re open to learning from others.
EP375
EP375 · Aug 15, 2023

Erin Daiber - Leading With A Growth Mindset

30-sec brief
Our guest, Erin Daiber, talks about a growth mindset in good leadership that will lead your business to a brighter future.
EP374
EP374 · Aug 8, 2023

Joey Coleman - How To Build Long-Term Relationships With Your Employees & Clients

30-sec brief
Joey Coleman shares how to keep your clients and employees for the long term by building healthy and open connections.
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Michael Palmer

Michael is the founder of The Successful Bookkeeper and a co-founder of Pure Bookkeeping. He hosts the TSB Podcast — 500+ episodes interviewing bookkeeping business owners, coaches, and operators. He doesn't bookkeep; he's spent 20+ years building the infrastructure that helps bookkeepers build real firms. Based in Richmond Hill, Ontario.

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