The latest TSB Podcast episode playing on a phone with AirPods Max
The Successful Bookkeeper Podcast

Ask 500+ episodes anything.

Twelve years of conversations with the bookkeepers who built it — every episode and article, instantly searchable and answered in their words.

500+ episodes 100+ articles 43,000+ bookkeepers
Ask TSB · 3 episodes · 1 article
Preview
How do I raise my prices without losing clients?
Answer

Across the episodes, the bookkeepers who raised prices successfully did three things in common — and the order matters.

1. They got crystal clear on the value before the conversation. Every pricing shift in the library happens at a catalyst moment, not from learning a methodology. For Kimme Lafayette it was COVID hitting her cash flow. For Dan Baker it was a client doing $600K in revenue with a $19K T4 — the number was undeniable.

2. They structured the conversation as an invitation, not an announcement. Brad Wolford's "reverse opt-out" letter is the cleanest template: clients had to opt out of the new pricing, not in. Almost nobody opted out.

3. They accepted that some clients would leave — and that's the point. The clients who don't pay more are usually the clients draining your evenings and weekends. Letting them walk is what unlocks the capacity for the next tier.

2 of 3 free questions used today Members ask unlimited questions — plus download Brad's actual letter as an Action Pack.
Unlock unlimited

Browse the archive.

Page 2 of 29
EP516
EP516 · Feb 3, 2026

Teresa Slack - The Road To A Million-Dollar Bookkeeping Business - Part 1

30-sec brief
Teresa Slack shares the early lessons from building a virtual bookkeeping firm, including underpricing, fast growth, and the foundations needed to scale sustainably.
EP515
EP515 · Jan 27, 2026

Jonathan Stark - Why Hourly Billing Is Holding Your Bookkeeping Firm Back

30-sec brief
Jonathan Stark explains why hourly billing limits your bookkeeping firm and how value-based pricing helps you earn more, work less, and build stronger client relationships.
EP514
EP514 · Jan 22, 2026

Syvonia Brown - Emotional Intelligence Every Bookkeeper Needs

30-sec brief
Syvonia Brown shares how emotional intelligence helps bookkeepers handle tough clients, listen better, and build trust without taking on unnecessary stress.
EP513
EP513 · Jan 20, 2026

Salim Omar - The Smart Way To Exit Without Burning It Down

30-sec brief
Salim Omar shares how to build a firm that runs without you, increase firm value, and plan an exit that creates options, not pressure.
EP512
EP512 · Jan 13, 2026

Sharrin Fuller - Scaling Smarter:Why Systems Matter More Than Headcount

30-sec brief
Discover how Sharrin Fuller scaled her bookkeeping firm without adding staff, used systems and technology to stay relevant, and explains what bookkeepers must do to thrive as AI changes the industry.
EP511
EP511 · Jan 8, 2026

Spotlight - Tommy Vincent - How AI Is Changing Analytics For Bookkeepers

30-sec brief
Tommy Vincent digs into how bookkeepers can use AI to protect data quality, create new revenue streams, and deliver CFO-level insights without changing how they run their practice.
EP510
EP510 · Jan 6, 2026

Mark Murphy - The Five Roles Every Winning Team Needs

30-sec brief
Mark Murphy breaks down why attitude drives most hiring failures and shares the five roles every strong team needs. Learn practical steps to hire better, lead with clarity, and build a team that supports your growth.
EP509
EP509 · Dec 30, 2025

2025 Year-In-Review Show!

30-sec brief
A global panel joins host Michael Palmer for a fast-paced Year-In-Review, sharing the biggest lessons, wins, and industry shifts from 2025—and what bookkeepers can expect heading into 2026.
EP508
EP508 · Dec 23, 2025

Lisa Campbell - How To Build A Business Beyond Bookkeeping - Part 2

30-sec brief
Lisa Campbell joins Michael Palmer live at Accountex Canada 2025 to share how bookkeepers can filter ideal clients, set stronger boundaries, and step confidently into advisory work.
EP507
EP507 · Dec 16, 2025

Lisa Campbell - How To Build A Business Beyond Bookkeeping - Part 1

30-sec brief
Lisa Campbell joined Michael Palmer live at Accountex Canada 2025 to share how a single turning point pushed her from burnout to building a systemized, advisory-focused bookkeeping business.
EP506
EP506 · Dec 9, 2025

Ron Bester - How SODA Helps You Build A Business That Runs Without You

30-sec brief
Ron Bester shares what bookkeepers notice first when they apply SODA, why self-audits matter, and how saving even 15 minutes a day changes the direction of your business.
EP505
EP505 · Dec 2, 2025

Christina Springstead - The Bookkeeper’s Guide To Boundaries, Cleanups & Growth

30-sec brief
Christina Springstead shares how bookkeepers can master cleanups, set client boundaries, and build stronger systems to protect their time, profits, and peace of mind.
Member access

The podcast is free.
What makes it useful — that's membership.

Unlimited AI. The templates guests actually reference. A year of BKOS Marketing. The community of 43,000+ bookkeepers who've been where you are. All for less than one billable hour a month.

Free
$0 forever
Everything a listener needs
  • All 500+ podcast episodes
  • Basic show notes
  • 30-second AI briefs on every episode
  • Ask TSB — 3 questions per day
  • Free weekly newsletter
  • Summit live access
  • Limited community access
Create free account
More than 10× the value
$2,600+ $249
BKOS Marketing ($1,200) and Launchpad ($199) alone pay for 5+ years.
Your Host

Michael Palmer

Michael is the founder of The Successful Bookkeeper and a co-founder of Pure Bookkeeping. He hosts the TSB Podcast — 500+ episodes interviewing bookkeeping business owners, coaches, and operators. He doesn't bookkeep; he's spent 20+ years building the infrastructure that helps bookkeepers build real firms. Based in Richmond Hill, Ontario.

More about Michael

Your move.

Start free. Ask TSB three questions. If one answer is worth $29 to you, you already know what to do.

Start free