"People are interested in other people. So you can talk about your practice or where you see perhaps the industry going down the road, but from a point of view that is informed and experienced and maybe has a little bit of vulnerability woven in.”
-Jess Jensen
Jess Jensen, co-founder of Co-pilot Communications, has helped leaders at Microsoft, Qualcomm, Adidas, and now small business owners across North America build their digital presence. In part one of this two-part series, she shares why personal storytelling is key to standing out in today’s crowded market.
In this interview, you'll learn…
- Why personal voices connect more than brand voices
- How storytelling humanizes small businesses
- Ways to overcome fear & self-doubt
To learn more about Jess, click here.
Connect with her on LinkedIn.
Time Stamp
00:00 – Why people connect with personal stories
01:23 – Journey from global brands to co-founding Co-pilot Communications
03:16 – Helping executives build digital platforms
04:31 – Humanizing brands through leadership voices
06:47 – Applying storytelling to small businesses
09:52 – Overcoming fear & finding your voice
13:45 – Differentiation: “Differences sell, similarities don’t”
16:08 – Step 1: Define your “audience of one”
20:28 – Step 2: Clarify what you want to stand for
24:38 – Step 3: Practice creating content & iterate
25:41 – Step 4: Build relationships in the comments
26:46 – Preview of part two: Jess’s full four-step playbook
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