EP381: Cara Steinmann - The Importance Of Networking From Your Core

Guest: The problem with doing your core values is when you sit down, you have this list. So, I print out Brené's list, right? And I'm looking at hundreds of core values here and I'm like, but how do you say— family's on there, right? How do I say, I have a husband, I have a child, I love my family, I love my dad, my mom, blah, blah, blah. How do I not put family at the top? That feels like I'm a bad mom if I say that, right? So, I don't want to leave any of them out, but what we're not— we're not leaving them out. We're just saying they're not the ones that drive my behavior. You're listening to The Successful Bookkeeper with your host, Michael Palmer. Listen each week as inspiring guests share their secrets of success to help you increase your confidence, work smarter, and build a business you love. This episode of The Successful Bookkeeper is brought to you by purebookkeeping.com. The proven system to grow your bookkeeping business. Welcome back to the Successful Bookkeeper Podcast. I'm your host, Michael Palmer, and today's show is going to be an exciting one. Our guest is the founder of Ravel Collective, a professional community of socially conscious, purpose-driven women entrepreneurs And she's the host of Ravel Radio podcast. Kara Steinman, welcome to the show. Hey, Michael, thanks for having me. Hey, it's great to have you. And you know, we were talking just a little bit about your business and what you do before we started recording. And I just, I'm so excited about this episode, helping our bookkeepers utilize your sphere of genius that you've been discovering along the way. And so before we get into that, I'd love for you to share your career journey that has led you here.

Sure, sure. Love to. I was in marketing for a long time, like 15 years, and as a service-based entrepreneur in marketing, I really didn't need a lot of marketing myself because I did one thing really well and I got a lot of referrals. I didn't even have a website for the first 10 years. I was doing mostly fitness content writing, which then morphed into strategy and SEO, and I worked for a couple agencies. And when that happens, you sort of have to do what they tell you to do. So I started learning Facebook ads and Google ads, and pretty soon I was doing all the things, and I knew how to do all the things. And so when you— also, when you work for an agency, you do all the things for whoever they want you to do them for. So you don't really get to choose your clients, you don't