EP365: Beth Blaney - The Secrets Of Successful Goal Setting

“I did a lot of things wrong, but I still got here. You’re going to make mistakes, and you’re going to do, quote ‘the wrong thing’ and being able to learn from that and correct moving forward is how you’re going to build a business.” 
- Beth Blaney

Goal setting isn’t easy when starting a business. Far too often when starting out, we set random (often unattainable) goals. Goals that make us feel like failures if we don’t reach them, even if we have had amazing successes in other ways.

Rather than setting an ambiguous goal, what would it look like to decide what you wanted your future to look like and work back from there?

It is rare for anyone to get everything right from the get-go. That is why community and mentorship matter. The sooner we surround ourselves with the people who have walked this path before, the fewer mistakes we will make following their example. 

Beth Blaney, the CEO of BBA Bookkeeping, is this episode’s featured guest. She has spent her career helping people achieve their goals by working authentically with the right people, rather than taking anyone and hoping they fit, or setting random goals and hoping they are achievable.

If you are struggling to create healthy client and employee relationships or are confused about goal setting in your bookkeeping business, then this is the episode to let you in on a few secrets that will get you thinking about your firm in a whole new way. 

During this interview, you'll learn...

  • The value of embracing ‘the wrong thing’
  • How to set the right goals for your bookkeeping business
  • The importance of seeing more than just the numbers 

To find out more about Beth, click here.

Connect with her on LinkedIn, Facebook and Instagram.

Time Stamps
01:59 - Beth talks about her career journey 
04:40 - The million-dollar goal
07:50 - Embracing the ‘wrong thing’
11:09 - Secrets to successful client acquisition 
18:31 - Setting the right goals
22:30 - The highs & lows of the hiring process 
27:22 - Seeing more than the numbers 
31:38 - Building unique relationships 
36:15 - Getting in contact with Beth 

This episode is brought to you by The Successful Bookkeeper's newest online event.

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It happens on June 22nd at 9am Eastern.

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Business Management