“You really need to identify your target audience. If you don’t know what market you’re in and who your ideal client is then how can you even begin marketing?”
- Amy Anderson
Marketing ourselves isn’t easy and in the bookkeeping industry especially, where we tend to be more introverted, it can be hard to build an exciting and outgoing profile. Fortunately, marketing ourselves doesn’t have to be all or nothing. There is room for us to find ways of doing it that play to our strengths.
It's easy to get discouraged when you spent a lot of time on a marketing strategy that had few returns. This doesn’t mean you are a failure. It just means you need to try something else. Perhaps that is hiring someone to help you market your bookkeeping business or to find passive and slow marketing tools that can be working for you in the background.
Amy Anderson, co-founder of Wild Coffee Marketing, is this episode's featured guest. She has spent 25 years helping businesses market themselves to the right kind of clients. Her expertise and holistic marketing approach have helped countless businesses find the right clients, build consistent and engaging profiles and feel more at home in their niches.
If you are struggling with marketing, unsure about what to do next or how to grow your bookkeeping business beyond the "I must take every client I can get" mindset, this is the episode for you!
During this interview, you'll learn...
- The value of finding the best methods for the type of person you are
- How to manage referrals to find your ideal clients
- The importance of leveling up your client list
To find out more about Amy, click here.
Connect with her on LinkedIn and Twitter.
01:50 - Amy talks about her career journey
04:21 - Navigating the hurdles of business
06:21 - The common marketing mistakes
07:18 - Defining who you are & what you offer
10:53 - Mastering referrals & finding the ideal client
13:36 - Levelling up your client list to avoid bad clients
16:28 - Finding the best marketing method for you
24:08 - Accepting the need to adapt
27:04 - Balancing your professional & personal life
This episode is brought to you by our good friends at Pure Workflow!
It’s a simple, easy-to-use workflow practice management solution which will help you manage your clients, deadlines, workflow and team with ease. The BEST PART? It's specifically made FOR BOOKKEEPERS! For more information, visit PureWorkflow.com!