According to our guest, it is the ability to describe who you are, what you do and who you serve in ten words or less.
This is the key to successful marketing in your bookkeeping business.
Jeremy Miller is a brand strategist, author of the new book, Brand New Name and best-selling writer of Sticky Branding.
His blend of humour, stories, and actionable ideas will inspire you to innovate, grow your business and brand.
During this interview, you'll discover...
The 3-stage naming process
How to overcome a naming drought
Why naming is important and the common mistakes people make in naming their business
To learn more about Jeremy, here’s his website.
To read more about his new book, Brand New Name, go here.
To buy his book, Sticky Branding, click here.