EP153: Jessica Fox - Why It’s Important To Empower Your Clients

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Be a guide.

That’s exactly what our guest Jessica Fox has been for entrepreneurs.

She’s a bookkeeping business owner who realized there are many entrepreneurs that wanted to learn about managing their business finances but didn’t know where to start.

And that's where she found her niche.

She is an advanced certified Quickbooks Online ProAdvisor and Xero certified advisor who is passionate about helping entrepreneurs succeed and is the author of the book, Bookkeeping Basics for Entrepreneurs.

During this interview, you'll discover...

  • Why focusing on having outstanding service is vital to your business

  • The importance of getting reviews from your clients

  • Why you should have an effective time management app

To learn more about Jessica, here’s her website.

To buy her book, Bookkeeping Basics for Entrepreneurs: Taking the Mystery Out of Your Company's Financials, click here.

To check out the task tracking app, GQueues, visit this link.

EP152: Jesse Wood - Why Automation Is Crucial To Your Business

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Are you efficient with your time?

If you’re not, your bookkeeping business could be suffering.

This is where automation can help.

Today’s guest knows all about that.

Jesse Wood is the CEO of eFileCabinet. It is software used by businesses that want to automate their processes, save time, save money, be compliant, and make all of their documents instantly and securely accessible from anywhere.

Wood has over 20 years of leadership experience innovating custom technical solutions for a wide range of business applications.

During this interview, you'll discover...

  • The advantages of automation

  • The significance of listening to your customers

  • The importance of flexibility, accessibility, and role-based security

To connect with Jesse on LinkedIn, visit here.

To find out more about eFileCabinet, check this out.

EP151: Dianna Thorne - Business Success Tips From An Accountant

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Quality and efficiency.

According to our guest today, those are the keys to having a successful accounting business.

Dianna Thorne, who is the President of Targeted Accounting, has 15 years of accounting, financial and business management experience in the public sector and in the service, retail, investment, insurance and various other industries.

During this interview, you'll discover...

  • The advantages of using the cloud

  • Double work and challenges when working remotely

  • Different apps for accounting services

To connect with Dianna, email her at dianna@targetedaccounting.com.

To checkout her LinkedIn, go here.

To learn more about Targeted Accounting, here’s the company website.

EP150: Amanda Quinn - How To Get Fit Even If You Have A Busy Life

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6-pack abs.

To some, you’re considered healthy if you have them.

According to our guest, that's the common misconception of being fit and healthy.

Amanda Quinn is the co-founder of FIT CHICKS, the largest women's only fitness company in Canada.

From the award-winning bootcamp, online transformation challenges, weekend health retreats, FIT CHICKS has helped over 7,500 Canadian women get fit and fierce.

During this interview, you'll discover...

  • The importance of moving your body and using it as a tool

  • The significance of proper form and technique

  • The risk of sitting in your desk in front of the computer and working long hours

To learn more about Amanda and FIT CHICKS, visit their website here.

For their Facebook, click here.

To checkout their Instagram, go here.

EP149: Benoit Mercier - Effective Design Principles For A Successful Website

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Online presence.

Effective digital marketing.

According to our guest today, those are the key ingredients for business success.

Benoit Mercier is a web consultant for the web design and development company, Bloomtools.

He helps small and medium-sized businesses grow their revenues by providing powerful websites, internet marketing tools and strategies that deliver results.

During this interview, you'll discover...

  • The 5 Ps of website design

  • The value of a website and what can it do for your business

  • Different tools to use for a successful website design

To connect with Benoit, email him at benoit.mercier@bloomtools.ca.

For his LinkedIn, click here.

To visit Bloomtools, go here.

EP148: Frances Ferguson - How To Take Care Of Your Mental Health

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Mental health.

Many entrepreneurs don’t pay much attention to it because they’re too busy trying to succeed, but if not taken care of, it can be a big problem.

As humans, we sometimes struggle with personal issues that get in the way of our happiness.

When that time arrives, do you know what to do?

Today’s guest will provide some great tips to help you.

Frances Ferguson is a registered clinical counsellor from Campbell River, British Columbia who has 20 years of experience working with men and women of all ages, couples, children, and teens.

During this interview, you'll discover..

  • The importance of saying no and setting limits on how much time to work

  • The benefits of working smart

  • How to bring balance to ourselves

To learn more about Frances, visit here.

For her Facebook page, click this link.

To visit her website, go here.

EP147: Cora Lee Dunbar - Startup Tips For Your Bookkeeping Business

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Starting a business isn’t easy.

But, there are things you can do to make it less challenging and more profitable.

Our guest, Cora Lee Dunbar, knows about this.

She is a consultant and coach who has 24 years of professional business experience which includes starting a business and selling one herself.

Building your business the right way with solid foundations, systems and processes can help you speed up your success.

It's going to take a lot of time, energy and you will encounter some hiccups, but the hard work will likely payoff in the end.

During this interview, you'll discover...

  • The importance of shared leadership

  • The benefits of having strategic planners

  • Tips on how to attract clients

To learn more about PEI Connectors, visit here.

For the PEI Connectors’ Facebook page, go here.

To follow PEI Connectors on Twitter, click this link.

For Cora Lee’s LinkedIn page, discover here.

EP146: Meredith Bodgas - A Work-Life Balance Guide For Moms

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It’s never easy.

Juggling the responsibilities associated with running your bookkeeping business and having a happy family life can be a grind.

Our guest, Meredith Bodgas, who is the Editor-in-Chief of Working Mother, understands what moms go through.

Working Mother is a mentor, role model and advocate for the country’s more than 17 million moms who are devoted to their families and committed to their careers. Through its website, magazine, research, social networks and powerful events, Working Mother provides its educated and affluent readers with the community, solutions and strategies they need to thrive.

Luckily, she works with a great team who understands time constraints and figured out ways to be as efficient as possible.

During this interview, you'll discover...

  • The importance of having a support system

  • The benefits of having a shared space

  • Why having a day-to-day checklist is key

To learn more about Working Mother, visit here.

To subscribe to Working Mother Magazine, click here.

For Meredith’s LinkedIn page, go here.

For her Twitter, explore here.

EP145: Julie Daniluk - Healthy Habits For Your Long-Term Success

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Health is wealth.

Our guest, Julie Daniluk, who is a registered holistic nutritionist, best-selling author, and media personality,
is a big believer in that saying.

You see, it's easy to neglect yourself with all the duties and responsibilities that need to be done when building a business, but having a healthy routine and being willing to cutback a few foods can really change your life.

Julie helps thousands of people enjoy allergy free foods that taste great and assist the body in the healing process.

During this interview, you'll discover...

  • The importance of taking care of yourself

  • The 7 foods that cause inflammation

  • The benefits of having a healthy routine

To learn more about Julie’s programs, visit here.

To join her Hot Detox Masterclass, click here.

For her Facebook, go here.

For her Twitter, discover here.

For her Instagram, explore here.

EP144: Mike McDerment - Business Tips From FreshBooks' Co-Founder

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Have you ever reached a breaking point?

Today's guest sure did.

It happened when he accidentally saved over an important client invoice then he “just kinda snapped.”

That's when he realized when there's an invoice you need FreshBooks.

Mike McDerment is the co-founder and CEO of FreshBooks which is the #1 invoicing and accounting software in the cloud designed exclusively for self-employed professionals and their teams. Built in 2003, he spent 3 and a half years growing the company from his parents’ basement.

Since then, over 10 million people have used FreshBooks to save time billing and collect billions of dollars.

During this interview, you'll discover...

  • How to de-risk major concerns

  • How to price your services

  • How to embrace Impostor Syndrome

To learn more about Mike, click here.

To connect with him on LinkedIn, check this out.

To get his ebook, Breaking the Time Barrier: How to Unlock Your True Earning Potential, go here.

To further explore FreshBooks, visit this link.

Episode Transcription

Mike McDerment: 00:00 What we decided to do to solve all these problems. And so we could actually measure is the new platform better than the other? We decided to create a secret company, a, we call it bill spring, and that is where we built the new freshbooks. And we built it up over about 18 months and we actually competed with freshbooks and everybody else in the market for customers. And then one day somebody called us up and they called the freshbooks and I said, hey, I'd like to cancel my account. And they said, great, I've just helped you with that. Do you mind telling us why? And I said, well, I'm, I'm moving to bill stuff. And that was a time when we knew we were, we were really onto something.

New Speaker: 00:45 [inaudible]

Speaker 3: 00:47 you're listening to the successful bookkeeper with your host, Michael Palmer. Listen, each week as inspiring guests share their secrets of success to help you increase your confidence, work smarter and build a business you love. Yeah.

New Speaker: 01:02 [inaudible]

Speaker 3: 01:03 this episode of the successful bookkeeper is brought to you by pure bookkeeping.com the proven system to grow your bookkeeping business.

New Speaker: 01:17 [inaudible].

Michael Palmer: 01:18 Welcome back to the successful bookkeeper podcast. I am your host, Michael Palmer and today's show is going to be a fantastic one. Our guest is the co founder and CEO of freshbooks, the world's number one cloud accounting software for self employed professionals built in 2003 he, after he accidentally saved over an invoice, Mike spent 3.5 years growing fresh books from his parents' basement. Since then, over 10 million people have used freshbooks to save time, billing and collect billions of dollars. Mike McDermott, welcome to the show. Michael. Thank you for having me. Great to be here. That's great to have you on. What an interesting story you have in leading up to where you are today leading this company. And for those of you that, uh, the listeners that maybe don't know you, have love to hear a bit of your career path leading up to now.

Mike McDerment: 02:13 Yeah. Uh, happy to, happy to oblige. So my story goes something like this. I was studying, uh, business, uh, at the university when I'm in fourth year. I left the program and I started two businesses. One of them was an events business, uh, that I had to, well, I, I chose to start building websites to market it and I taught myself how to build those. And uh, then the caterer for that event needed a website. And so then I had a customer and, and you know, I ended up building a small design firm that specialized in internet marketing. So we would help small business owners get a web presence but not just a web presence, one that would bring them new customers. And so we had lost a customers in real estate and uh, in travel because those were industries that really understood customer acquisition were early to doing things online.

Mike McDerment: 03:05 Fast forward a little bit and I was preparing an invoice for a client one day and I was using word and excel to do that despite having studied accounting and business. Cool. And a, I saved over that invoice and said, there's got to be a better way to do it. I did not want to use the accounting software available on the market. And I think this is an important point, maybe hard for accounts or bookkeepers to understand, but with the exception of freshbooks opinion mind, all accounting software is built for accountants. You know, the majority market are owners or there are many more owners out there than there are bookkeepers and accountants and those owners don't have the same understanding of debits and credits and you know, p and l balance sheets. And so what we did very successfully at freshbooks was built it for myself, but built it with the owner mindset in mind.

Mike McDerment: 03:57 So the product was incredibly easy to use and self-explanatory, uh, and it would enable and empower somebody who is getting, going to just get going and not have to take on the burden of learning a discipline of accounting that you go to school for years and years to learn about that whole knowledge, that domain knowledge, you know, wasn't and isn't nearly as important as accurately capturing your transactions. We focused on invoices and expenses, right? And, and time entries and some others because that was the CSUs. It's proved us very well. Uh, may not be aware, and I suspect none of your readers are, we're number two in America for small business accounting software by, uh, by revenue. So we've actually built a business of considerable scale only into, it has more revenue than us. And you know, we should probably be more proud and trumpet that fact a little more than we have, but that, that's a big deal on my book.

Mike McDerment: 04:46 So we've had great success with our approach. We have a growing number of bookkeepers and accountants that recommend us and you know, we purport to be ridiculously to you, easy to use invoicing and accounting software that does, uh, you know, available on mobile and in the cloud. And I like to say if you invoice, you need freshbooks. And what that's trying to say a in so many words is that we built our platform for owners, but not even all owners. We built it for folks who are not restaurants or not retail and our, you know, primarily, you know, sort of service or invoice based in, in some way. Uh, they have billing processes that they need help with. And, uh, we, you know, that's the prime in our offering. Hey, we're going to help you with your client billing, uh, and we'll give you some accounting in the back as opposed to starting out with accounting, which owners don't really understand.

Mike McDerment: 05:38 And then saying, hey, you have, you know, these other modules you need and considerations that you have. So that's all that maybe this would be a little long winded for this audience as well as if you haven't checked us out in a while. Uh, late in 2018 so just a couple of months ago while we had rebuilt our software, but we, we released a series of, you know, double ledger accounting capabilities that we didn't have before WIC. We got to number two in America without a GL, without a balance sheet. Would that have a chart of accounts in Q four of last year? We made those available and we're continuing to build them out so people are able to scale longer with us. I think people thought previously. Yeah. Hey freshbooks, you know, the typical customers, you know, like very small and has no employees. First of all, that's not true. And second of all, it will be increasingly less true now that we can help people scale their back office. Wow,

Michael Palmer: 06:28 that's exciting. And I'm sure many, you're probably very, very accurate and not many of our listener would know that. And what have you seen since releasing that?

Mike McDerment: 06:39 Well, it's just that we've had a lot of owners who are pleased to be able to stay with us because, I mean, I'll tell you this as well and I'll tell it with humility. And by the way, I think people are familiar with things, but there's an interesting dynamic with some of our customers and where we're, they'll often want to desperately want to stay with freshbooks and they'll have, you know, accounting or somebody else who, who wants them to move to another two they're more familiar with or something like this. And so this is how the owners were like, great, now I can stay because, you know, they said I needed, you know, this thing that you now have. Right. Um, and so that is a, that's great. And most professionals, hey, you know, the jails there. And I could use it. I'm happy to work with or the client has, but we just, we didn't even offer it before. So, uh, I think, uh, you know, I've been a lot of, uh, success, uh, since, since then we'll look forward to more. That's awesome.

Speaker 5: 07:36 [inaudible]

Michael Palmer: 07:36 that's exciting. And you know, it's for the small business providing something that's working for them. Obviously if you're the number two by revenue and the United States, that's a big deal. Means you've built a really great product that's supporting and helping your customers grow. And so our audience cheers that I'm sure. But then there would be that, you know, their job is to do the accounting in a certain way according to the rules and procedures and all that good stuff. So if the tools aren't adequate for what they need, then there's going to be friction. And, and by all means, you, you'd never want to send somebody down a road of increased complexity. You'd want to keep them keeping it simple so that they can focus on growing their business. Right. Which is what you do. So now you've got both ends. And I'm excited that our audience now gets to hear that. And you may change is because accountants and bookkeepers were likely saying, hey, we need these. We need a general ledger. We need some additional functionality here where you need to switch to a different platform. So you've gone and made those changes. If our listeners were, were those people who made those recommendations in the past and now that it's like, how do they go and learn about the changes you've made and how they can start helping their customers using fresh books with this new technology that you've introduced?

Mike McDerment: 08:58 No, it's a great question. So first of all, you can always drop by our website. I think the other thing that you get if you're recommending freshbooks to your clients is, you know, an incredible, and I know sometimes people want their clients to come to them, but we offer a lot of customer service as well. And so, uh, the upside of that is, is you can call on it as well. Uh, so I would say, hey, you know, please, please visit our site. There are materials there. Uh, you know, feel free to give us a call. We can walk you through some things. We're continuing to build out the capabilities so we don't see it as a job that's done. It's a job that you know, continues, you know, and I think you know, through, through those things, those are probably the, the, the best paths. You could also shoot me a note@mikeatfreshbooks.com and I'll get you connected with somebody internally if that's interesting to you. Yeah. Great.

Michael Palmer: 09:43 Well, this podcast and our, our company pure bookkeeping, we're software agnostic in that we don't say one software is better than the other. We say what's the best for the application you need and let's help people use the technology that's going to best serve their clients, which is the small business owner. And so that's why I'm excited. I'm was excited to have you on the show because I know a lot of small business owners use your product. I used to use your product and, and also you've made a whole bunch of, uh, also you've got a whole bunch of other things that have happened in the history of fresh books and not that that long ago that I'd love to have you share that story. I think it's an interesting business story. This whole concept of bill spring building a competitor compete with you so that you could actually take your company to a whole different level of world-class.

Mike McDerment: 10:38 Hi. Thank you. I guess that's the, the punchline. So yeah, let me, let me tell the story and let people know what we did and why. I think that makes it more, more sensical. And so we started the business, you know, sort over 15 years ago and it's my opinion that in technology, if you get 10 years out of a platform, you're doing, you're doing pretty well. In our case, we got to about the 10 year mark and, and we had some, some challenges. And when we looked into the future, when I looked in the future, I said, hey, we may have challenges that we can, we can rework the software in parts that are not visible to customers. But we felt quite stuck from the customer facing side. And you know, our customers loved it. It was very simple. We got a lot of points for that.

Mike McDerment: 11:20 So all of that was good. But as I looked in the future and you know, when we started out, smartphones didn't exist. I think user experience and what customers have come to expect, the simplicity, the ease of use, it's, it's changed a lot. And when we looked in the future, I said to myself, you know, do I really think we're going to have the market leading product in our current set of design constraints? And the answer was no. And because of the way our software is architected, that meant changing, you know, a variety of things. And so we ended up our, our software, once we decided to do that. So, hey, we're going to build this new thing. We're going to build it because we're long term greedy and it's going to be painful in the near term, but it's going to be beneficial in the long runs.

Mike McDerment: 12:04 The question became, well, how do we, how do we build a new version of our product and de-risks a major, major concerns, often writing software. If you've had a great success with your first offering, odds are if you try and recreate that success, your customers will deem it a failure for a variety of reasons. It's like, I like the analogy of a band. People understand this as a band you put on the first album and you love it, right? And then the second album comes out and they call it the sophomore jinx. It's terrible. And you're like ashamed of yourself for liking the band in the first place. Cause the second album was so much worse than the first. Uh, so software could be like that. I think any creative endeavor can be like that. And I wanted to find a way to de-risked that.

Mike McDerment: 12:46 I also wanted to find a way to work on this where our co, our competition wasn't watching because believe it or not, we're number two in America. So there are people who wake up every day and their job is to like follow me around the Internet and other places and make sure they know what I'm saying and doing all the time. And so under close scrutiny, I want to get as much a time and space away from that light as we could. And then, um, you know, finally really wanting to ensure the team could innovate and take risks. And you know, if you're running under your existing brand, people can watch you, you know, the risks you take are going to be muted because you're afraid of tarnishing the brand even though it's an experimental kind of petri dish. And you wanted to verify that people actually liked the new product better.

Mike McDerment: 13:34 That gets hard to do just working without data, just building in a corner. And so what we've decided to do to solve all these problems and so we could actually measure is the new platform better than the other? We decided to create a secret company. We called it bill spring, and that is where we built the new freshbooks. And we built it up over about 18 months. And we actually competed with freshbooks and everybody else in the market for customers. And then one day somebody called us up and they called the freshbooks and they said, hey, I'd like to cancel my account. And they said, great, I've just helped you with that. Do you mind telling us why? And I said, well, I'm, I'm moving to bill spring. And that was a time when we knew we were, we were really onto something. The whole company at freshbooks kept this a secret for, you know, really the better part of two years. And so we were kind of working in this sort of stealth mode with this new offering in market and learning every day. And it was, it was really quite a journey. And so, uh, we lost that in, in late 2016 and then we rolled out the new accounting capabilities in late 2018 and those will be ongoing for, for years and years. We continue to better serve people.

Speaker 5: 14:49 Wow.

Mike McDerment: 14:50 So it's an incredible and

Michael Palmer: 14:51 one that in some way I think our, our listener can appreciate the times are changing. Right? You talked about things changing and you know, you have to, you have to innovate, but yet, you know, there's, you don't want to break what, what you already have. When you were going through this, how did you as a person that was like, this is unknown, you know, you don't necessarily know what's gonna occur. How did you personally deal with this as, as a, as a business owner?

Mike McDerment: 15:22 Well, I, you know, a couple of sides. So first of all, I, I like not knowing where the music's can stop or what have you. Like I liked that, you know, sort of walking up to the edge of a cliff and jumping off of it and figuring out how I'm going to land on the way down. And that's not everybody's cup of tea. But suffice to say, there was a lot of that with this effort, like literally eight weeks before we launched the team was like, I don't know if we're going to pull this off. Right? So it was down to the wire and it wasn't just the launch date, it was like, I don't know if we can make it all work, but it all came together a, you know, in the end and, and very effectively. So it was that kind of a, a journey.

Mike McDerment: 16:00 And, you know, for me that was a lot of fun and my job became, you know, helping people, you know, there's so much unlearning to do in an organization. If you really want to have true innovation, you need to unlearn the ways you've done things before or things that have made you successful. And, uh, you know, my role through this process was, you know, to hey folks believe, you know, despite the fact, despite where we're at, you know, believe, and by the way, let me help you unlearn that thing that, you know, helped us before, that's only going to hold us back now. Uh, I did that through sort of question asking and what have you, but it was, it was, uh, it was, you know, it was huge. And then I really credit all the people and the leaders around me who really did, you know, the lion's share of the work. But um, you know, we were very supportive, very said fast and kind of getting to the end and I think, you know, it would have been easy to kind of fold up our tent along the way. Um, but uh, we just, you know, just sort of kept believing and kept helping other people believe sometimes even when we were uncertain. And I think that again, it's just leadership and the challenging time.

Michael Palmer: 17:03 Hmm. Well said you have, the stat that we had was 10 million people have used freshbooks to save time in their business and their small business. You probably have a pretty good idea of what a small business owner is dealing with on a day to day basis. What have you learned about small business and what they do to be successful that you could pass on to our audience?

Mike McDerment: 17:27 Great question. It's funny, like I will say the things that have stuck with me that we have learned over the years or things that you learn more talking with people, like the data is there, but the data tells you that hey, people who do a good job of collecting their invoices in a reasonable time are generally more successful than those who do not buy. It's like, you know, like a lot of what you get out of it is like, you know, things you already already knew. But, um, when you go out and meet people, you know, the, the things I see our customers learning are things like, hey, how to price their services differently, how to benefit from, instead of having to hire a full time person in a benefiting from people who work, you know, on contract. So we can kind of de-risked that. Maybe we ultimately hire them or maybe we make it working arrangement where, you know, it's kind of like fractional, uh, employment in some way or, you know, just contracting by another name.

Mike McDerment: 18:18 And I think these are these new working models and uh, you know, the ability to educate yourself online. These are all kind of the new dynamics of, of owners these days I would say. Very interesting. And I think that's an area to, to explore our listener can explore. What about mistakes that you see people making in their businesses does not show up? Yeah. One of the hardest things, and I think I'm relatively less burdened by this, but it's a hard thing. It's a mindset thing. I just, I feel like people sometimes lose the plot on, on the value of themselves and the value of their time. Right. And I'll use the example for me of, you know, something I do. Yes. Okay. I'm running an operating company right now and what have you. But you know, sometimes I have a decision of should I take the subway or should I take a cab or an Uber or something like that.

Mike McDerment: 19:10 You know, sometimes I'd take the subway, but there are other times when, well, the cab's going to cost me. So it's like $2 and 50 cents to take the subway and it can be $25 to take the cab, but I will take the cab and the time that I will arrive will be the same. But the reason I take the cab is because in the cab I can spend 25 minutes getting some stuff done right on my phone and that you know, that that 25 minutes is worth more than the $25 to me. And so I think, I think that is kind of like life as an owner, you need to understand not just the cost side of your time but the value side. Because if you can bill out at, you know, and it is your billing by the hour, let's presume you are for simplicity and its argument that 25 minutes is valuable.

Mike McDerment: 19:55 Right? And you know, when I'm subterranean in the subway and I can't see my phone doesn't work, like I can't be productive. Uh, and so, or maybe it's a phone call I'm going to take and that, you know, the 25 minute phone call is more valuable than the other. And so I think that is the sort of job of any owner is to constantly be aware of where their time is going and to sometimes, and this is a hard thing, but I find most successful people do this. Like they will spend money to make money like that $25 investment to be able to make that phone call, you know, wind up and either landing a new client or making a project more successful or whatever it is. And so I mean I think that's, that's the core battle and it's an internal battle that it's, it's the battle I like. I like the way you frame the though and I think our audience would benefit from, from more of that thinking is

Michael Palmer: 20:48 more, this is an expense too. This is a, this is an investment, an investment in my business. And when you're making an investment, there should be an expectation on return on investment. And if you're clear on what that return possibly will be and into some exciting return, then it's a great investment to make versus just looking at it as an expense or a cost. And I see that often as well. In the conversations I have, it's you know the big opportunities, the big leverage come from investing in your business. You also wrote a book, you coauthored a book called breaking the time barrier. Tell us a little bit about that book.

Mike McDerment: 21:24 Yeah. That that book is on a similar and related concept. It's more focused on something I mentioned earlier which is pricing your services, but the premise of the book is in its purpose is to help people shift their mindset from billing essentially for for time and materials to billing for value. And you know, my guess is a lot of you, if you're not already doing this, are hearing a lot about this concept of billing for value and what does that all about? Value based billing is a, I'd say there's like a hierarchy in sort of client billing and the bottom rung would be time and materials. The Middle Rung would be, you know, project based and the highest rung I would say would be value based and um, none of them are, are quite the same. And so the book helps and it's kind of a 45 minute read and it's framed as a fable.

Mike McDerment: 22:20 It takes one small business owner, in this case, a web designer through a journey from effectively time and materials to value based billing and helps them see, you know, helps them understand that their clients are not showing up and hiring them to rent their time. They are hiring them to solve problems and the problems are, you know, with the, the clients will ascribe value to like, did you solve my problem or not and how valuable is you solving that problem to me is really what people are trying to buy. And yet we come at them and say, Hey, it's, you know, I don't know, $25 an hour for my services or $50 now or whatever it is. And um, so that's, that's, we just get completely offside with that. So the book kind of shows, hey there's major problems when you bill by the hour. I would say, you know, one of them is over the years we get more and more effective at what we do.

Mike McDerment: 23:19 But when you build by the hour, it doesn't really bake that in very well. Yes, you can raise your prices, but your experience and your expertise, they don't show up. Right. Another thing would be, I don't know about you, but not all my hours are as productive. Like one from one hour to the next. My productivity varies quite a bit. When you bill by the hour, there's a presumption that you're equally productive. Sometimes they get a ton done in an hour or sometimes I go four hours with barely getting anything done, you know, so the hour is not a good measure. And then that final and favorite one is, you know when you bill by the hour, you're actually pitting yourself against your clients because you are incentive to work more hours. They want you to work less and so you're just bringing mistrust into the relationship. So a value based pricing is around, you know, establishing, you know, hey, what is it we're trying to accomplish?

Mike McDerment: 24:03 Getting some sense of what it's worth, you know, setting the price and then everyone's aligned. We know what the deliverables going to be, we have the prices. It's a little more evolved than just pure project pricing and how you do it. But that's, that's the journey and I find it, it makes for better client relationships, there's opera actually opportunity to charge more. I think the way you think about service delivery changes when you start thinking about solving problems as opposed to billing for time. And I think it, it changes in a way that's very client friendly. So for these reasons and more, there's, there's lots of goodness in there. And I recommend a check in the book yet.

Speaker 5: 24:44 [inaudible]

Michael Palmer: 24:44 I love it. I love it. And uh, not only do I think it's an excellent read for our listener, but my goodness, what a great gift for the many clients our listeners have, right? I mean, helping people break through in terms of how they price their services and identify their value to their customers. I mean it, it just ends, but it's a story that ends a lot better. I love it. So we'll, we'll have definitely have a link to getting where they can get that book. Mike, you also talk a little bit about to audiences embracing imposter syndrome and fear as a founder. Can you share a little bit of that? Because I would, I would imagine that's also something and it might even tie in with person's own value and how they price what they do for others in terms of maybe they don't feel

Mike McDerment: 25:38 completely confident in themselves. Yeah, I, you know, I think there are some people who are gifted with supreme confidence at all times, you know, despite the facts and, and you know, at times I, you know, want to be those people at times. You know, I probably am less attracted to them, but, uh, you know, that's a certain characteristic. And then there's probably most of us, you know, which, you know, you can get into a situation where, oh, I haven't either done this before or I'm not certain how to do it. And you know, you let that creep in and, and then you start to like cheese. Like why would they want to hire me for this or should I even take that on or whatever it is. And you know, all of that can start to feed into your inner your inner dialogue and be less than supportive.

Mike McDerment: 26:25 And if you have a critical, you know, mind space and you're, you're aware of the voice in your head first of all. And that voice is not always as encouraging as you might like it to be. I think it's, it's, you can get to this place where you know, you, you feel as though you are not necessarily as or capable as those, you know, outside of yourself looking at, you may believe. And so, you know, imposter syndrome is really around kind of managing that journey, understanding that everybody goes through it. Okay. And that you have a responsibility, I would say to yourself and for yourself to, to recognize that everybody goes through this on one level and another, I can't tell you the number of times, you know, when people have been patting me on the back for being so successful that I have actually felt my least successful on that day. And other times when, you know, I think other people would have caused a doubt, I would see, you know, something else down the road that makes me believe we're very much tracking to the right thing. So, yeah, that discrepancy between inner and outer is a thing and I'm just knowing everyone else goes through it is to be expected and to sort of accept that and persevere, you know, is what I would like to see. Uh, you know, I wish for everyone.

Michael Palmer: 27:39 Beautiful. Uh, I love that. And, uh, you're, you're speaking definitely the challenges that I see as well. And you've been there. You've, you've done it. I mean, it's an amazing story that you have in terms of going from being a small business owner to uh, now, uh, a person who's serving millions of small business owners with a business that's grown incredibly and seen lots of highs, uh, as well as having to, to change radically change in the way you've approached it is very inspiring. I know I have so many more questions. I know I could selfishly start asking questions that I think I would want the answer to more so than, than our listener. Uh, but this has been absolutely excellent, Mike and I just really on the behalf of our, our audience, I would thank you for giving generously giving us your time, your wisdom, and I hope to have you back. You've written other books. You've, you're, your product is changing. You're, you're, the world is changing. Technology is changing. There's so much that's happening and I'd love for our audience to hear how you're tackling it and dealing with it in the world.

Mike McDerment: 28:50 Michael, thank you very much for having me. Please do drop me a line when, uh, you know, you can get to that place where you can't find any great people to have in and you need a plug, you know? Anyhow, no, I, I'd be delighted and to everybody. I hope you just have a wonderful day and there's something in here of use to you.

Michael Palmer: 29:08 Definitely. Well, it's been great and again, thank you. And with that, we wrap another episode of the successful bookkeeper podcast. To learn more about today's wonderful guest and to get access to all sorts of valuable free business building resources, you can go to the successful bookkeeper.com. Until next time, goodbye

New Speaker: 29:36 [inaudible]. You've

Michael Palmer: 29:37 been listening to the successful bookkeeper with Michael Palmer. For more information

Speaker 3: 29:42 and to download the resources mentioned in this episode, please visit us@thesuccessfulbookkeeper.com. Thank you for listening.

Speaker 5: 29:58 [inaudible].

EP143: Teresa Slack & Connie Smith - Increasing Your Self-Worth Can Make You Profitable

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You're worth more than you think.

Teresa Slack and Connie Smith learned this the hard way.

But, with the mentorship of Value Pricing expert, Mark Wickersham, he helped to get them to where they needed to be.

They worked hard to overcome their fear of losing clients by raising their prices and effectively communicating the value they provide.

Today, they leverage their decades of experience by providing bookkeeping and business development solutions to small businesses and entrepreneurs.

During this interview, you'll discover...

  • The importance of value pricing

  • The benefits of having a mentor

  • Why it's important to believe in your own worth

To learn more about Financly, visit here.

For its LinkedIn page, click here.

To learn more about Mark Wickersham, go here.

EP142: Stephen Brown - Why You Should Embrace Technology

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Find ways to free up your precious time.

Our guest, Stephen Brown, who is the COO of LedgerGurus, figured this out.

He embraced technology to do the mundane which allows him to do more of the strategic stuff that's hard to automate like budgeting, analysis, and things that bring value to customers.

As a result, he's contributed to the growth of LedgerGurus, a virtual outsourced accounting firm focused on eCommerce accounting, as a company that is determined to help customers make good decisions and achieve their goals.

During this interview, you'll discover...

  • The importance of adding value to your clients

  • The benefits of using technology

  • Where to find the technical tools and best practices

To learn more about LedgerGurus, visit here.

For Stephen's LinkedIn page, click this link.

EP141: Lisa Campbell - How A Positive Mindset Impacts Your Business

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Negative thinking.

All of us do it.

But, we can choose not to let it block us from success.

Yes, you can break free from it.

Our returning guest, Lisa Campbell, who is the owner of The Marcam Group, has done it.

She focused on the main problem, took action and transitioned into a very successful advisor to bookkeepers.

In fact, she shares her insight in the 7 Steps To Scale Your Bookkeeping Business Masterclass.

Her positive mindset and willingness to take action has changed her business forever.

Nowadays, she has a reduced workload, mentors bookkeepers, takes courses and training to improve herself which is adding more value to her bookkeeping business.

During this interview, you'll discover...

  • The importance of surrounding yourself with like-minded people

  • The 7 steps to scale your bookkeeping business

  • How to keep yourself organized

To learn more about Lisa, visit here.

To watch her 7 Steps To Scale Your Bookkeeping Business Masterclass webinar recording, check this out.

To listen to her previous Successful Bookkeeper appearance, click here.

EP140: Steve Chase – Why Keeping Up With Technology Is Important

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Being an entrepreneur is a balancing act.

For example, having a harmonious relationship with your bookkeeping customers while keeping up with the latest technology trends can be difficult when you’re running your day-to-day business.

Our guest today experienced this and has learned how to be successful.

Steve Chase is an Advanced QuickBooks Online ProAdvisor and founder of Sequentia Solutions which helps small business owners grow their businesses with practical and effective solutions.

He believes that it’s crucial to keep up with technology and understand the possibilities in order to thrive in this new era of online business.

During this interview, you'll also discover...

  • How to deliver valuable content to customers

  • Creative ways to get your services noticed in the marketplace

  • The importance of monthly check-in meetings

To learn more about Steve and his services, visit this link.

To find him on LinkedIn, go here.

To connect with him on Facebook, check out this link.

EP139: Jean Kristensen – How To Attract Government Contract Funding

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Government contracts can improve and scale up any business.

But, many of us think that doing business with the government is not a reality.

Our guest today believes that's a myth.

Jean Kristensen is the owner of Jean Kristensen Associates, which is a full-service consulting firm that provides tools and resources to small, minority, and women-owned firms seeking to increase revenues through government contracting, certification, and innovative business strategies.

According to her, any government wants to diversify their suppliers and there is a certain percentage of allocation of contracts intended only to small businesses.

During this interview, you'll discover...

  • Why it's important for small businesses to be working with a bookkeeper to be ready for potential government contracts

  • Why it's necessary for your business to be procurement ready and have a strong foundation

  • Different services available for government contracts

To learn more about Jean and her services, visit this link.

To find her on LinkedIn, go here.

To connect with her on Facebook, check out this link.

EP138: Mark Wickersham – Effective Pricing Tips for Bookkeepers

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The easiest way to make more money is simple -- get the price right.

Prices are the single most important element in your profit equation.

Get them right and you make a profit. Get them wrong and you'll get a loss.

Our returning guest is a profit improvement and effective pricing expert from the United Kingdom.

Mark Wickersham is a chartered accountant, public speaker and author of many books including Effective Pricing for Accountants and Price: The Fastest Way To Change Profits.

He is famous for helping bookkeeping and accounting firms double their profits in less than 18 months without having to work harder or do any uncomfortable marketing.

During this interview, you'll discover...

  • The different phases of value conversations and the fact finding process

  • The cons in providing an hourly rate

  • The cost plus pricing versus value pricing

To learn more about Mark Wickersham and his services, visit this link.

To buy a copy of Mark’s eBook, How To Price Bookkeeping, click here. 

You can sign up for his webinar, How To Price Bookkeeping on May 7, 8 or 9. Registration details will be posted on his Facebook group and emailed out to anyone who has the eBook.

To join his Facebook group, Value Pricing with Mark Wickersham, go here.  

EP137: Jeff Cates - Is Bookkeeping Dead?

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What are your bookkeeping business fears?

For many, they're afraid artificial intelligence will replace them.

However, our guest, Jeff Cates, the former President and CEO of Intuit Canada, believes in the power of bookkeepers becoming consultants for their clients to keep themselves valuable in this changing world.

This conversation was recorded before Jeff accepted a President and CEO position with an industry-leading employee engagement solution provider called Achievers.

During this interview, you'll discover...

  • How to have a transformational impact on your customers

  • The importance of learning financial management skills early

  • Different ways to bridge the gap between small businesses and professionals

To learn more about Jeff, here's his LinkedIn page.

To follow him on Twitter, click here.

For information about Intuit Canada, visit this link.

EP136: Sarah Palmer - Bookkeeping Business Tips You Should Know

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Every business needs a great bookkeeper.

It doesn't matter if you're in the US, Canada or Australia, all small businesses would benefit tremendously if they had the right person looking after their books.

Our guest is one of those high caliber talents who runs the bookkeeping firm, Women Who Count based in the United Kingdom.

She sits on the board of the International Association of Bookkeepers and her commitment and passion have been recognized when she was a finalist for the UK Women in Business Awards.

She knows what it takes to build a strong business and is happy to share her success tips with you.

During this interview, you'll discover...

  • The process of hiring an employee

  • How to automate your business

  • Marketing strategies that work

To learn more about Women Who Count, click here.

For the Women Who Count Facebook page, go here.

For the Women Who Count LinkedIn page, check this out.

EP135: Kelly Paxton - How To Avoid Pink Collar Crimes

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Pink Collar Crimes.

If you don't know what they are and how destructive they can be to your bookkeeping business and life, you're listening to the right episode.

The term pink-collar crime was popularized by Dr. Kathleen Daly during the 1980s to describe embezzlement type crimes that typically were committed by females based on limited opportunity.

In this context, women were more likely to have committed low level crimes, such as bookkeeping fraud, from positions of less power compared to men who had engaged in acts of white-collar crime.

Our guest, Kelly Paxton is a Pink Collar Crime expert who specializes in educating the public about this growing problem that has risen by over 40% since 1990.

During this interview, you'll discover...

  • Different ways that bookkeepers and their clients can avoid Pink Collar Crimes from happening

  • The Pink flag signals

  • The importance of knowing the various Pink Collar Crimes in a bookkeeping business

To learn more about Pink Collar Crime, click here.

For Kelly's LinkedIn, visit this link.

For her Twitter, check this out.

EP134: Karl Kremer - Let Your Bookkeeping Business Do The Work

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Are you tired of working for your bookkeeping business?

Or...

Are you ready to have your bookkeeping business work for you?

Our guest, Karl Kremer knows how to make the latter a reality.

He is a business coach who has over 30 years experience in business development, planning and execution working with Fortune 100 companies throughout the world.

He helps his clients forge their business into a tool that they can use to improve the quality of their lives and the lives of those around them.

During this interview, you'll discover...

  • How to build your ideal firm

  • Strategies and systems that help achieve faster results

  • How to turn chaos and stress into fun

To learn more about Karl, visit here.

For his LinkedIn page, click this link.

For his Facebook page, go here.

For his Twitter page, click here.

EP133: Vicki Lynch - Business Tips From A U.S. Air Force Veteran

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How do you provide your clients with peace of mind?

Our guest, Vicki Lynch, who is the owner of Bottom Line Accounting Pros and a United States Air Force veteran, does this by getting her clients on a regimented process of routine to help them understand the bigger picture of their financial situation.

After over 20 years of experience in the accounting field, Vicki realized that adopting a system oriented mindset is one of the key things that helped her succeed with her business.

During this interview, you'll also discover...

  • The importance of having feedback from your clients

  • How to identify your values and what you stand for

  • The benefits of having boundaries

To learn more about Vicki's firm, visit here.

For her LinkedIn page, click this link.

You can email her at vicki@bottomlinepros.net.

EP132: Gerri Detweiler - Helpful Tips For Business Credit Issues

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Business credit.

For an entrepreneur, it can be a confusing thing.

Enter our guest, Gerri Detweiler.

She is a credit expert, author and speaker who has helped people find reliable answers regarding credit issues for the past 20+ years through her educational programs and materials.

She gives all the needed information for small business owners to make better decisions with tools and strategies to create a financially healthy business.

She has been featured in more than 3000 interviews including on The Today Show, Dateline NBC, The New York Times, USA Today and Reader's Digest.

During this interview, you'll discover...

  • What is business credit

  • The benefits of talking to your accounting professionals

  • Where to find free credit tools and resources for bookkeepers

To learn more about Gerri, visit here.

For her LinkedIn page, click this link.

To access Nav’s free Business Financing Calculators, they can be found here.

To sign up for your Nav account, go here.

Use the coupon code -- podcast.

For Nav's Build Business Credit Checklist, visit this link.

EP131: Gabrielle Fontaine – How To Succeed As A Virtual Bookkeeper

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Working virtually is the new reality.

As the years fly by, it’s become increasingly popular.

Our guest, Gabrielle Fontaine knows all about it.

She is a freelance bookkeeper who is an expert in working virtually.

As the owner of BookkeepingDirect, she had a 100% virtual bookkeeping service since 2003 as an Advanced Certified QuickBooks Advisor.

She is also the author of the blog, The Freelance Bookkeeper which provides practice building tips and training programs for startup bookkeeping firms and virtual bookkeepers around the globe.

During this interview, you'll discover...

  • The different challenges virtual bookkeepers face

  • How caring about your virtual clients can improve your relationship with them

  • How doing something that scares you every day can make you successful

To contact and learn more about Gabrielle Fontaine, click here.

To learn more about BookkeepingDirect, visit this link.

For Gabrielle's LinkedIn page, check this out.

For her Twitter page, investigate here.

For her Facebook Page, go here.

EP130: Stacey Hanke - How Your Brand Can Attract Clients

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How is your brand communicating to others?

Today’s fast-paced business environment requires leaders who can create impact and influence others with sound communication practices.

Our guest, Stacey Hanke has trained over 15,000 executives to influence, persuade, sell, or simply effectively communicate face-to-face with a clear brand message.

She runs Stacey Hanke Inc. which is a company that exists to equip leaders within organizations to communicate with confidence, presence and authenticity, day in and day out.

She is also the author of Influence Redefined: Be the Leader You Were Meant to Be Monday to Monday. It provides a step-by-step method for improving communication and producing the ideal type of influence that moves people to action long after an interaction is over.

During this interview, you'll discover...

  • How to navigate through transitions

  • Importance of consistency in your personal brand

  • How to create effective value ads

To view Stacey's website, click here.

To look at her LinkedIn page, visit this link.

To get her book, Influence Redefined: Be the Leader You Were Meant to Be Monday to Monday, visit here.

EP129: Roger Knecht - The Importance Of Creating A Pricing Model

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How much should you charge?

Our returning guest, Roger Knecht, who is the President of the Universal Accounting Center, is an expert in helping bookkeepers and accountants to be the best in the market.

He has developed proven methods on how to understand your own pricing metrics and avoid the common mistakes.

You will become more confident to charge your clients and it will give them clarity as to what services you're offering.

During this interview, you'll discover...

  • The 4 methods in charging for bookkeepers

  • The importance of becoming a profit & growth expert

  • How to improve your workflow

EP128: Stacey Brown Randall - How To Fill Your Pipeline With New Clients

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How important are referrals to your business?

Our guest, Stacey Brown Randall, who is a coach, author, and entrepreneur, cracked the code to overcoming the decades old advice that says “to receive referrals you must ask for them” then she perfected the art of self-maintaining clientele that consistently grows and drives revenue.

She was able to save more time, make more money and bring in new clients.

Today, she helps thousands of entrepreneurs accelerate their business growth through referral generation.

During this interview, you'll discover...

  • The importance of being memorable and meaningful

  • Why you need to know who your referral sources are

  • How to build a 1 year outreach plan

To learn more about Stacey, visit here.

To take the Referral Ninja Quiz, click here.

For her LinkedIn page, go here.

To buy her book, Generating Business Referrals Without Asking, click this link.

EP127: Cheryl Baldwin - Why You Need A Business Continuity Plan

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Expect the unexpected.

Whether it’s a natural disaster, family problem or serious accident, a shocking event can disrupt business operations at any company.

No one can predict the future; however, you can be ready with a comprehensive business continuity plan.

With over 25 years of experience in financial management, project management, and all aspects of business operations, Cheryl Baldwin is an expert in continuity planning.

She is also a Certified Professional Bookkeeper who launched BCP Business Services with the mission to help businesses and non-profits prosper.

During this interview, you'll discover...

  • The advantage of having a business advisor

  • The steps to having a foolproof continuity plan

  • The benefit of having a support system

To learn more about BCP Business Services, click this link.

To contact Cheryl, go here.

EP126: Cindy Stradling - The Power of The Follow-Up Connection

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Opportunity is waiting for you.

Sometimes you can access it by making a follow-up call, email or in-person meeting.

But yet, not everyone does it.

It's a shame because not following up can prevent you from attracting new bookkeeping clients, potential business partners or other rewards you've been searching for.

Our returning guest is a master at following up.

Cindy Stradling is a resilience coach, accomplished speaker and author. She has the skills and system that helped her align with great partners throughout her career and business life.

She works with entrepreneurs, individuals and corporations (such as 3M Canada, Scotia McLeod and CIBC) to do what's needed to help them get where they need to go.

During this interview, you'll discover...

  • The importance of following up with your prospects

  • Steps in making a strong follow-up call

  • Why LinkedIn referrals are a trend you should investigate

To learn more about Cindy, visit here.

For her LinkedIn page, click here.

For her Twitter, go here.

EP125: Elaine Orr - Why Technology Is A Bookkeeper's Best Friend

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Your tool belt.

Like any professional service provider, from a plumber to a dentist to a hairdresser, you need quality tools to do the best possible job for your clients.

For bookkeepers, those tools come in the form of apps and software.

These days they are a must to run your bookkeeping business effectively.

Our guest today is one of the first in Canada to embrace and use bookkeeping apps. With years of experience, her intuition is always spot on.

Elaine Orr, who is the CEO of BalanceSheets.ca, has over 30 years of accounting and bookkeeping experience and a strong interest in using technological innovations to maximize efficiency and reduce data entry.

During this interview, you'll discover...

  • Different accounting and bookkeeping tools and software

  • The pros and cons of working virtually

  • The best apps for your lawyer clients

For Elaine’s LinkedIn page, click here.

For her Twitter, go here.

EP124: Helen Latimer - The Importance Of Having A Coach For Your Success

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Big goals.

They can be scary and overwhelming, but breaking those big goals to little ones that you can manage is the key.

That's according to our guest today, Helen Latimer, who is a career coach and owner of the company, 925 Resources which combines unconventional thinking and business acumen to help people achieve career success.

She has been a speaker at events for a number of professional associations including the Human Resources Professionals Association's national convention and more recently, the Administrative Professionals' annual conference.

During this interview, you'll discover...

  • What mentoring is versus coaching

  • The significance of having a coach

  • The importance of taking the time for reflection

To learn more about Helen, click here.

To find out more about 925 Resources, visit this link.

For Helen's LinkedIn page, check this out.

To contact her, you can email helen@925resources.com.

EP123: Bianca & Dianne Mueller – How To Close The Generation Gap

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Communication.

You see, each generation has different ideas, opinions, tactics, styles and preferences of technology they use when running a successful bookkeeping business.

When different generations collide in a working environment (ie: you and your employees), it can be hard to collaborate at times because of their different points of view.

As a result, communicating properly and getting on the same page can be a challenge.

However, our guests today successfully found the solution in bridging the generation gap.

They’re currently working together in helping businesses and entrepreneurs thrive.

Returning guest, Dianne Mueller is the co-founder of the Institute of Professional Bookkeepers of Canada (IPBC) and owner of SOMA Small Business Solutions while her daughter, Bianca Mueller, is a second generation Certified Professional bookkeeper in Vancouver, Canada.

During this interview, you'll discover...

  • How to overcome the challenge of communicating with employees from various generations

  • How trust and respect play an important role in having different generations of workers

  • How to create a productive working environment

To find out more about Dianne and Soma Small Business Solutions, visit here.

To find out more about Bianca, click here.

To listen to Dianne's past episode, discover here.

To reach Dianne, you can email her at dianne@simplysoma.com.

EP122: Rhamy Alejeal - How To Trust Your Employees

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Trust.

It can be hard to earn especially if you're a bookkeeper who has never hired anyone before or has trouble letting current employees make their own decisions in fear they'll mess up and cause you more work and frustration.

The process of taking an employee that knows nothing to one that will eventually know something to one that becomes someone you can trust takes time.

Our guest, Rhamy Alejeal understands this.

He has worked over 10 years in the payroll, benefits, and HR industry. He is the CEO of Poplar Financial which provides solutions to some of the toughest problems facing entrepreneurs today by providing products and services that can be catered to fit their business needs.

He also has a best-selling book, People Processes: How Your People Can Be Your Organization's Competitive Advantage which was recently featured in INC Magazine as one of the top 10 leadership books in 2018.

During this interview, you'll discover...

  • How to let your employees make decisions that you can trust

  • Why value judgement is important to your staff

  • How changes can make your business grow

To learn more about Poplar Financial, click here.

For Rhamy's LinkedIn page, visit this link.

To buy his book, here's the website.

EP121: David Cristello - Big Ideas For A Successful Business in 2019

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Happy New Year!!

I have a question for you.

Are you always striving to be like LEGOS?

Well, if not, you might want to consider it.

Here’s what it stands for.

L: Leave it better than you found it

E: Execute

G: Grow

O: Ownership

S: Serve

There is a new level of competition in 2019, especially in tech enable and tech focus firms.

Our returning guest, David Cristello, who is the founder and CEO of Jetpack Workflow and Host of Grow Your Firm Podcast, has followed LEGOS with his company.

It helps small and medium business owners prepare, embrace and overcome what's coming in 2019.

During this interview, you'll discover...

  • Upcoming happenings that will affect bookkeepers and accounting firms in 2019

  • The concept of being 1% better a day for 72 days

  • Characteristics to help you persevere

Watch the Jetpack and Pure Bookkeeping Videos

EP120: Billie Anne Grigg – Embrace Challenges To Grow Your Bookkeeping Business

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It can be terrifying.

Starting a bookkeeping business or running one, can have so many potential pitfalls that it could make you tear your hair out.

However, if you have clarity in regards to what your direction is and determination to execute your goals, you can overcome challenges.

Our guest, Billie Anne Grigg has done that.

She has been a bookkeeper for years and is the founder of Pocket Protector Bookkeeping which aims to provide an excellent virtual bookkeeping and managerial accounting solution for small businesses that cannot yet justify employing a full-time, in-house bookkeeping staff.

During this interview, you'll discover...

  • How to overcome the fear of letting go of clients

  • How to see hiccups as a motivating factor to grow your business

  • How to improve cash flow and profitability from the ground up

To learn more about Billie Anne, click here.

For her website, Pocket Protector Bookkeeping, go here.

For her Facebook page, visit this link.

For her Twitter page, discover here.

To learn more about Profit First Professionals, click this link.

EP119: John Bates – How To Generate Automatic Influence

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“Life doesn’t happen to me anymore, I go out and happen to life.”

Our guest learned that the hard way after realizing that communicating with humans is not logical, it is biological.

Leadership and communication expert, John Bates has a methodology and training that is based in the evolutionary biology and neurophysiology of human communication, connection and interaction.

It not only makes you a far better speaker and presenter, it makes you far more effective everywhere in your life including with your bookkeeping business.

During this interview, you'll discover...

  • How to create automatic influence using the power of Neurobiology

  • How to 10x your sales and profits through human biology and connection

  • Different ways to connect with any audience, anywhere and at anytime

To learn more about John, visit here.

For his Facebook page, click here.

For his LinkedIn, go here.

For his Twitter page, discover here.

For his YouTube videos, click this link.

EP118: Jennifer Walsh - Managing Your Business In Times Of Crisis

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Challenges.

All bookkeeping business owners go through them.

Our guest, Jennifer Walsh, who is the president of Censea Accounting & Business Solutions, is no different.

She's experienced everything from being in the middle of a bad recession, competing with a lot of bookkeepers and staffing issues, but she has persevered because of her passion and desire to be successful.

Today, her business helps small to medium sized business owners achieve financial success and has over 165 clients.

During this interview, you'll discover...

  • The importance of keeping track of your books

  • Strategies on how to handle your business

  • How the Pure Bookkeeping System can help your business

To learn more about her, visit her website here.

For her LinkedIn page, click here.

EP117: Dr. Sean Stein Smith - What Is Cryptocurrency?

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Bitcoin.

Litecoin.

Ethereum.

These are a few of the popular cryptocurrencies in circulation today.

Our guest, Dr. Sean Stein Smith, who is an assistant professor in the business and economic department at Lehman College and expert in cryptocurrencies, has some guidelines on how they might work in the accounting and bookkeeping worlds.

Cryptocurrencies are slowly launching their way into the real world and it is best to know the basics about them before they become more widely used.

During this interview, you'll discover...

  • What is cryptocurrency?

  • How will cryptocurrencies affect accounting and bookkeeping firms?

  • Negative and positive outcomes

For Dr. Smith's LinkedIn, visit here.

For his Twitter, click here.

For his YouTube channel, go here.

EP116: Jeffrey Shaw - How To Make Your Business Irresistible To Prospects

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How do you stand out amongst the competition?

You learn to understand your prospective clients' lingo.

Our guest, Jeffrey Shaw, who is a nationally acclaimed keynote speaker and host of the popular business podcast, Creative Warriors, helps entrepreneurs and small businesses with their brand and messaging.

He shares his practical action steps and insights on how to make your bookkeeping business easier and profitable.

During this interview, you'll discover...

  • The importance of putting out the right branding

  • Why lingo is the ideal marketing strategy

  • Why you should understand yourself first

To learn more about his website, visit here.

To visit his podcast, Creative Warriors, click here.

For Jeffrey's Facebook, go here.

For his LinkedIn, page, discover here.

To buy his book, LINGO, click this link.

EP115: Ron Saharyan – Focus On Profit First in Your Bookkeeping Business

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Eradicate entrepreneurial poverty.

That is Ron Saharyan’s focus.

He is the co-founder and managing partner of Profit First Professionals. He is also a thought leader in business cash flow management, a speaker on the topic of small business profit and a host of a podcast called The Profit First Podcast along with his business partner, Mike Michalowicz.

There’s an ongoing uprising change in the accounting and bookkeeping sector.

And from Ron's exceptional vantage point of working with bookkeepers, accountants and business coaches, he will be sharing his thirst for embracing change and pricing renovation.

During this interview, you'll discover...

  • How to be a value-based professional

  • How to create personal pricing

  • How to develop a profit first mindset

To find out more about Ron, visit here.

For Ron’s Facebook page, click here.

To check out his book, Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine, go here.

To reach Ron, email him at rons@profitfirstprofessionals.com.

EP114: Ed Kless – What Is Your Perceived Value?

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You can't do value lead pricing without having a conversation about perceived value.

Our guest, Ed Kless, has taught this to many and he still sees the problem out there.

He is the Sage Senior Director of Partner Development and Strategy who is also the host of the Sage Advice Podcast and co-host of the hit show, The Soul of Enterprise with Value Pricing expert, Ron Baker.

Ed believes quite a few professionals have challenges around crafting a great value discussion.

It shouldn't have to be that way.

He will share his insight.

During this interview, you'll also discover...

  • How can intellectual capital help in growing your wealth

  • What are the spiritual components to gain profit

  • The hidden possibilities in accumulating wealth

To find out more about Ed Kless, visit here.

For his LinkedIn page, click here.

For his show, The Sage Advice podcast, listen here.

For The Soul of Enterprise, click this link.

To get his book, The Soul of Enterprise: Dialogues on Business in the Knowledge Economy, go here.