The latest TSB Podcast episode playing on a phone with AirPods Max
The Successful Bookkeeper Podcast

Ask 500+ episodes anything.

Twelve years of conversations with the bookkeepers who built it — every episode and article, instantly searchable and answered in their words.

500+ episodes 100+ articles 43,000+ bookkeepers
Ask TSB · 3 episodes · 1 article
Preview
How do I raise my prices without losing clients?
Answer

Across the episodes, the bookkeepers who raised prices successfully did three things in common — and the order matters.

1. They got crystal clear on the value before the conversation. Every pricing shift in the library happens at a catalyst moment, not from learning a methodology. For Kimme Lafayette it was COVID hitting her cash flow. For Dan Baker it was a client doing $600K in revenue with a $19K T4 — the number was undeniable.

2. They structured the conversation as an invitation, not an announcement. Brad Wolford's "reverse opt-out" letter is the cleanest template: clients had to opt out of the new pricing, not in. Almost nobody opted out.

3. They accepted that some clients would leave — and that's the point. The clients who don't pay more are usually the clients draining your evenings and weekends. Letting them walk is what unlocks the capacity for the next tier.

2 of 3 free questions used today Members ask unlimited questions — plus download Brad's actual letter as an Action Pack.
Unlock unlimited

Browse the archive.

Page 8 of 46
EP462
EP462 · Mar 4, 2025

Dr. Angela Jackson - Why Employee Well-Being Drives Productivity & Profitability

30-sec brief
Dr. Angela Jackson shares how investing in employee well-being leads to higher productivity, profitability, and workplace engagement.
EP461
EP461 · Feb 25, 2025

Lou Clarke - Money, Mindset & Mastery:Unlocking Business Success

30-sec brief
Lou Clarke shares how bookkeepers can shift into advisory roles, price confidently, and build a thriving business with a strong money mindset.
EP460
EP460 · Feb 18, 2025

Kristen Corey - How To Build A Website That Attracts Clients

30-sec brief
Kristen Corey shares how bookkeepers can build effective websites, enhance their online presence, and use marketing strategies to attract and convert clients.
EP459
EP459 · Feb 11, 2025

Stephanie Kelcey - How To Empower Clients Through Mindset Shifts

30-sec brief
Stephanie Kelcey discusses the importance of systems, community support, and empowering business owners to break through financial and mental barriers.
EP458
EP458 · Feb 6, 2025

Spotlight - Karen Ainley - Mastering Automation To Elevate Client Relationships

30-sec brief
Karen Ainley discusses how AI, automation, and evolving client expectations are transforming the bookkeeping profession and empowering bookkeepers to deliver greater value.
EP457
EP457 · Feb 4, 2025

Jessica Fox - The Secrets To Stress-Free Bookkeeping

30-sec brief
Jessica Fox shares her proven strategies for simplifying tax season, setting boundaries, and achieving work-life balance through effective systems.
EP456
EP456 · Jan 28, 2025

Nancy Gwynne-Vaughan - Overcoming Small Business Challenges

30-sec brief
Nancy Gwynne-Vaughan shares her insights on navigating challenges, building systems, and setting meaningful goals that align with both personal and business objectives.
EP455
EP455 · Jan 21, 2025

Leslee Hickerson - How Niche Expertise Transforms Bookkeeping Businesses

30-sec brief
Leslee Hickerson discusses the value of continuous learning, overcoming imposter syndrome, and the significance of certification in the bookkeeping profession.
EP
Jan 14, 2025

EP454 - Keila Hill-Trawick - The Value of Prioritizing Relationships, Quality & Growth

30-sec brief
Keila Hill-Trawick shares her approach to creating a thriving accounting business by focusing on meaningful growth, fostering strong client relationships, and finding the right balance for sustainable success.
EP453
EP453 · Jan 7, 2025

Stephanie Skryzowski - Building Impactful Strategies & Stronger Organizations

30-sec brief
Stephanie Skryzowski shares how strong financial systems, niche expertise, and strategic growth can transform a bookkeeping business into a global powerhouse for nonprofits.
EP452
EP452 · Dec 31, 2024

2024 Year-In-Review Show!

30-sec brief
Listen to our inspiring Year-In-Review Show panel of industry leaders—Lisa Campbell, Teresa Slack, Katrina Aarsman, and Jessica Fox—as they reflect on 2024's biggest surprises, setbacks, and successes.
EP451
EP451 · Dec 24, 2024

Doreen Binkiewicz - Succession Strategies For Long-Term Growth

30-sec brief
Doreen Binkiewicz reveals how she uses systems, succession planning, and advisory services to create a scalable and transferable bookkeeping business.
← Prev 1 7 8 9 46 Next →
Member access

The podcast is free.
What makes it useful — that's membership.

Unlimited AI. The templates guests actually reference. A year of BKOS Marketing. The community of 43,000+ bookkeepers who've been where you are. All for less than one billable hour a month.

Free
$0 forever
Everything a listener needs
  • All 500+ podcast episodes
  • Basic show notes
  • 30-second AI briefs on every episode
  • Ask TSB — 3 questions per day
  • Free weekly newsletter
  • Summit live access
  • Limited community access
Create free account
More than 10× the value
$2,600+ $249
BKOS Marketing ($1,200) and Launchpad ($199) alone pay for 5+ years.
Your Host

Michael Palmer

Michael is the founder of The Successful Bookkeeper and a co-founder of Pure Bookkeeping. He hosts the TSB Podcast — 500+ episodes interviewing bookkeeping business owners, coaches, and operators. He doesn't bookkeep; he's spent 20+ years building the infrastructure that helps bookkeepers build real firms. Based in Richmond Hill, Ontario.

More about Michael

Your move.

Start free. Ask TSB three questions. If one answer is worth $29 to you, you already know what to do.

Start free