The latest TSB Podcast episode playing on a phone with AirPods Max
The Successful Bookkeeper Podcast

Ask 500+ episodes anything.

Twelve years of conversations with the bookkeepers who built it — every episode and article, instantly searchable and answered in their words.

500+ episodes 100+ articles 43,000+ bookkeepers
Ask TSB · 3 episodes · 1 article
Preview
How do I raise my prices without losing clients?
Answer

Across the episodes, the bookkeepers who raised prices successfully did three things in common — and the order matters.

1. They got crystal clear on the value before the conversation. Every pricing shift in the library happens at a catalyst moment, not from learning a methodology. For Kimme Lafayette it was COVID hitting her cash flow. For Dan Baker it was a client doing $600K in revenue with a $19K T4 — the number was undeniable.

2. They structured the conversation as an invitation, not an announcement. Brad Wolford's "reverse opt-out" letter is the cleanest template: clients had to opt out of the new pricing, not in. Almost nobody opted out.

3. They accepted that some clients would leave — and that's the point. The clients who don't pay more are usually the clients draining your evenings and weekends. Letting them walk is what unlocks the capacity for the next tier.

2 of 3 free questions used today Members ask unlimited questions — plus download Brad's actual letter as an Action Pack.
Unlock unlimited

Browse the archive.

Page 11 of 46
EP426
EP426 · Jul 9, 2024

Jeff Bartsch - Telling Your Story:How To Attract & Retain Your Ideal Client - Part 2

30-sec brief
In this second of a two-episode special, Jeff Bartsch discusses tactical ways to add advisory services to your business, the power of measurement and how to attract and keep your ideal client.
EP425
EP425 · Jul 2, 2024

Jeff Bartsch - Telling Your Story:Giving Meaning To The Numbers - Part 1

30-sec brief
In this first of a two-episode special, Jeff Bartsch shares ways to build a connection with your audience, the power of storytelling and how businesses are transformed when you give the numbers meaning.
EP424
EP424 · Jun 25, 2024

Jackie Koch - Navigating Hiring & Firing:A Practical Guide

30-sec brief
Jackie Koch talks about HR strategies, avoiding small mistakes that lead to big problems, and the true meaning of "Hire Slow, Fire Fast."
EP423
EP423 · Jun 18, 2024

Sam Bennett - The Secret To Getting Things Done RIGHT NOW!

30-sec brief
Sam Bennett shares the power of the 15-minute method, how to beat procrastination, and how to spend more time in your flow state.
EP422
EP422 · Jun 11, 2024

Peter Cook - 7 Effective Strategies For Marketing Your Bookkeeping Business

30-sec brief
Peter Cook takes a deeper look at effective systems and strategies for marketing, and how prioritizing meaningful connections can make all the difference.
EP421
EP421 · Jun 6, 2024

Spotlight - Joe Woodard - Conquering The Pricing & Service Dilemma

30-sec brief
In this episode, Joe Woodard explores the importance of pricing, how to value your skills and experience and the role practice, planning and AI have in your business. 
EP420
EP420 · Jun 4, 2024

Lora Lonesberry - Future Thinking:Building A Business Beyond AI

30-sec brief
Lora Lonesberry shares the importance of finding your niche and leveraging your unique skills to overcome any challenge and the need for strong community networks.
EP419
EP419 · May 28, 2024

Peter Cook - Following The Plan:The Bookkeeper’s Journey

30-sec brief
Peter Cook discusses the bookkeeper’s journey, the challenges of transitioning your business, and why sticking to the plan can make all the difference.
EP418
EP418 · May 21, 2024

Racheal Cook - Level Up! Freedom From Entrepreneurial Poverty

30-sec brief
Racheal Cook shares the value of breaking free of entrepreneurial poverty, how to price your value, and why investing in relationships matters.
EP417
EP417 · May 14, 2024

Mike Michalowicz - How To Build A Shared Vision For Success

30-sec brief
Mike Michalowicz discuss the need to understand your people, how to get inspired, and why remembering your past successes matters.
EP416
EP416 · May 7, 2024

Peter Cook - Management 101:Taking Score Of Your Business

30-sec brief
In this episode, Peter Cook explores management, the challenges of growing a business and why community matters. 
EP415
EP415 · Apr 30, 2024

Curtis Lewsey - Unlocking the Power of Genuine Referrals

30-sec brief
In this episode, Curtis Lewsey speaks to the power of saying thank you, putting authenticity first, and how to set healthy expectations.
← Prev 1 10 11 12 46 Next →
Member access

The podcast is free.
What makes it useful — that's membership.

Unlimited AI. The templates guests actually reference. A year of BKOS Marketing. The community of 43,000+ bookkeepers who've been where you are. All for less than one billable hour a month.

Free
$0 forever
Everything a listener needs
  • All 500+ podcast episodes
  • Basic show notes
  • 30-second AI briefs on every episode
  • Ask TSB — 3 questions per day
  • Free weekly newsletter
  • Summit live access
  • Limited community access
Create free account
More than 10× the value
$2,600+ $249
BKOS Marketing ($1,200) and Launchpad ($199) alone pay for 5+ years.
Your Host

Michael Palmer

Michael is the founder of The Successful Bookkeeper and a co-founder of Pure Bookkeeping. He hosts the TSB Podcast — 500+ episodes interviewing bookkeeping business owners, coaches, and operators. He doesn't bookkeep; he's spent 20+ years building the infrastructure that helps bookkeepers build real firms. Based in Richmond Hill, Ontario.

More about Michael

Your move.

Start free. Ask TSB three questions. If one answer is worth $29 to you, you already know what to do.

Start free