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The Successful Bookkeeper Podcast

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Ask TSB · 3 episodes · 1 article
Preview
How do I raise my prices without losing clients?
Answer

Across the episodes, the bookkeepers who raised prices successfully did three things in common — and the order matters.

1. They got crystal clear on the value before the conversation. Every pricing shift in the library happens at a catalyst moment, not from learning a methodology. For Kimme Lafayette it was COVID hitting her cash flow. For Dan Baker it was a client doing $600K in revenue with a $19K T4 — the number was undeniable.

2. They structured the conversation as an invitation, not an announcement. Brad Wolford's "reverse opt-out" letter is the cleanest template: clients had to opt out of the new pricing, not in. Almost nobody opted out.

3. They accepted that some clients would leave — and that's the point. The clients who don't pay more are usually the clients draining your evenings and weekends. Letting them walk is what unlocks the capacity for the next tier.

2 of 3 free questions used today Members ask unlimited questions — plus download Brad's actual letter as an Action Pack.
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Browse the archive.

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EP30
EP30 · Apr 4, 2017

Jan Haugo - How To Be A Leader For Your Bookkeeping Clients

30-sec brief
Learn tips on how to be an effective leader for your clients.Jan
EP29
EP29 · Mar 28, 2017

Debbie Roberts - How To Create Realistic Business Goals You Can Achieve!

30-sec brief
Discover insight that can help you evaluate what you want to achieve then create goals to achieve what you desire.
EP28
EP28 · Mar 21, 2017

Alan Salmon - 3 Tools EVERY Bookkeeper Should Consider Using

30-sec brief
You'll learn 3 tools that can dramatically increase your productivity and efficiency.
EP27
EP27 · Mar 14, 2017

Dr. Ivan Misner - Powerful Business Networking Tips From The Founder of BNI

30-sec brief
Learn how certain body language cues in others can enable you to approach them more easily when business networking.
EP26
EP26 · Mar 7, 2017

Melissa Lenos - How To Create A Great Workplace Culture

30-sec brief
Tips on hiring and having good staff communication to create a terrific workplace culture.
EP25
EP25 · Feb 28, 2017

Garry Carter - Bookkeepers Are More Valuable Than They Think

30-sec brief
Why your day-to-day client care is crucial to establishing trust and value.
EP24
EP24 · Feb 21, 2017

Mike Michalowicz - Become A Profit Advisor, Not Just A Bookkeeper

30-sec brief
Tips on why becoming a profit advisor is more attractive to potential clients than just being a bookkeeper.
EP23
EP23 · Feb 14, 2017

Mira Salter - The Power Of Having A Bookkeeping Niche

30-sec brief
Why focusing on a specific niche can lead to more business.
EP22
EP22 · Feb 7, 2017

Jamie Shulman - Why Hubdoc Will Change Your Bookkeeping Business Forever

30-sec brief
How Hubdoc can allow you to become a trusted advisor with clients.
EP21
EP21 · Jan 31, 2017

Debbie Roberts - How To Network Your Way To More Profit!

30-sec brief
Strategies on how to successfully approach people at an event even if you're scared.
EP20
EP20 · Jan 24, 2017

Peter Cook - Expert Business Tips From The Co-Founder of Pure Bookkeeping

30-sec brief
Why clients will pay any price if you focus on solving their pain first instead of just marketing your services.
EP19
EP19 · Jan 17, 2017

Lori Richardson - How To Be Great At Sales Even If You Hate Selling!

30-sec brief
Why it's important to focus on relationship building and helping others when networking.
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Your Host

Michael Palmer

Michael is the founder of The Successful Bookkeeper and a co-founder of Pure Bookkeeping. He hosts the TSB Podcast — 500+ episodes interviewing bookkeeping business owners, coaches, and operators. He doesn't bookkeep; he's spent 20+ years building the infrastructure that helps bookkeepers build real firms. Based in Richmond Hill, Ontario.

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