Episodes: Listen Now to The Successful Bookkeeper Podcast — The Successful Bookkeeper

EP488: Jenny Groberg - Turning Small Steps Into Big Wins - Part 1

Written by Michael Palmer | Aug 26, 2025 1:00:00 PM

“ When I'd go on appointments I would say, ‘You know, I do work with so and so’, and then that would kind of just help them feel reassured that I knew what I was doing, but I never pretended to know everything. I would be very upfront. If there's something I don't know, let me do some research and I'll get back to you.”
-Jenny Groberg

Jenny Groberg, founder of BookSmarts Accounting and Bookkeeping, shares her powerful story of building a seven-figure firm from scratch. Listen to this episode to learn how small actions can lead to big wins in your bookkeeping business.

In this episode, you’ll learn…

  • How a $500 QuickBooks certification launched her business
  • Why asking for client reviews changed everything
  • Ways to scale while balancing family life

To learn more about Jenny, click here

Connect with her on LinkedIn.

Time Stamps

00:01 – Jenny’s start in bookkeeping with no money & two kids
02:43 – The $500 QuickBooks investment that paid off
03:32 – Asking for reviews & building credibility
08:33 – Turning small clients into long-term relationships
17:03 – Hiring the first employee & scaling the team
19:52 – Overcoming setbacks & a traumatic brain injury
31:30 – Keys to growing a seven-figure firm

This episode is brought to you by our great friends at Sage!

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