---
title: "EP216: Twyla Verhelst - Why You Must Get To Know Your Bookkeeping Clients"
description: Twyla Verhelst is the head of the FreshBooks Accountant Channel and Leader of the Accounting Professionals Program.
---

[Episodes: Listen Now to The Successful Bookkeeper Podcast — The Successful Bookkeeper ](https://www.thesuccessfulbookkeeper.com/podcast)

# [EP216: Twyla Verhelst - Why You Must Get To Know Your Bookkeeping Clients](https://www.thesuccessfulbookkeeper.com/podcast/twyla-verhelst-freshbooks-accountant-channel-cash-flow)

 Written by [Michael Palmer](https://www.thesuccessfulbookkeeper.com/podcast/author/michael-palmer) | Oct 27, 2020 1:00:00 PM

Your clients.

Obviously, they’re the lifeblood of any bookkeeping business.

But, if you don’t take the time to understand what they need, they won’t be your customers for very long.

Our guest, Twyla Verhelst knows this well.

She is the head of the FreshBooks Accountant Channel and Leader of the Accounting Professionals Program.

She interacts with clients to find out how FreshBooks can better serve them.

During this interview, you'll discover...

 

- **The importance of having your client do some of the data entry work**
- **Why you have to start embracing technology**
- **How FreshBooks can help your business**

 To learn more about FreshBooks, visit [**here**](https://www.freshbooks.com/). 

To check out the Helm App, check out this [**link**](https://www.takethehelm.app/). 

For Twyla’s LinkedIn page, explore [**here**](https://ca.linkedin.com/in/twylav).

[View full post](https://www.thesuccessfulbookkeeper.com/podcast/twyla-verhelst-freshbooks-accountant-channel-cash-flow)

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