---
title: "EP418: Racheal Cook - Level Up! Freedom From Entrepreneurial Poverty"
description: Racheal Cook shares the value of breaking free of entrepreneurial poverty, how to price your value, and why investing in relationships matters.
---

[Episodes: Listen Now to The Successful Bookkeeper Podcast — The Successful Bookkeeper ](https://www.thesuccessfulbookkeeper.com/podcast)

# [EP418: Racheal Cook - Level Up! Freedom From Entrepreneurial Poverty](https://www.thesuccessfulbookkeeper.com/podcast/racheal-cook-women-business-owner-burnout-25-hour-work-week)

 Written by [Michael Palmer](https://www.thesuccessfulbookkeeper.com/podcast/author/michael-palmer) | May 21, 2024 1:00:00 PM

**“You have to be willing to think a little bit differently about your business. If you follow what everyone else is doing, you’re going to get the same results everybody got.”**  
**- Racheal Cook**

Building a business is hard. There are so many barriers to success that the last thing we need is to get in our own way, either by supremely undervaluing our skills, or dramatically overestimating the market for them. We all want to follow our passions, but we need to temper that desire with the real-world potential of earning from it. 

We start our own businesses to gain the flexibility and freedom often not afforded to us elsewhere. But we must be careful not to let our pricing trap us into a situation where we may be our boss but have no time or energy for anything else. 

Racheal Cook, owner of the CEO Collective and host of the Promote Yourself To CEO podcast, is this episode’s featured guest. She has spent her career helping women create sustainable success on their own terms. She speaks to the power of breaking free of entrepreneurial poverty, how to price your value, and why investing in relationships matters. 

If you are struggling, unsure why everyone else seems so successful, but you are working more and more hours and only being rewarded with less time and energy, then this is the episode to help level up your thinking into a more proactive and strategic mindset. 

During this interview, you'll learn...

- **The value of investing in relationships**
- **How to break free of entrepreneurial poverty**
- **The importance of pricing for the value of your skills**

To find out more about Racheal, click [**here**](https://rachealcook.com/). 

Connect with her on [**LinkedIn**](https://www.linkedin.com/in/rachealcook/) and [**Instagram**](https://www.instagram.com/racheal.cook/).

Listen to Racheal's [**Promote Yourself To CEO**](https://theceocollective.com/podcast) podcast.

**Time Stamps**    

01:37 - Racheal discusses her career journey   
04:05 - Eliminating entrepreneurial poverty  
08:12 - Finding the value in your offering  
11:05 - Pricing for your business  
13:01 - Underpriced & overworked   
17:50 - Lifetime client value  
27:35 - Committing to building relationships   
32:10 - Promote yourself to CEO

**This episode is brought to you by our great friends at [Sage](https://www.sage.com/en-ca/)!**

**On May 30th at 5:30pm ET, join their team for an exciting night in Toronto to celebrate the launch of their new product, Sage for Accountants. :)**

**Meet fellow colleagues, enjoy free drinks and food, experience amazing entertainment, and best of all, get a chance to win an evening at the all-inclusive Blue Jays Suite! **

**Spots are limited so make sure you secure your tickets TODAY by clicking [this link](https://www.eventbrite.com/e/sage-for-accountants-launch-party-tickets-872890106807?aff=successfulbookkeeper). It's a party you don't want to miss!**

[View full post](https://www.thesuccessfulbookkeeper.com/podcast/racheal-cook-women-business-owner-burnout-25-hour-work-week)

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