---
title: "EP210: Carl Reader - What You Need To Know About Business Strategy"
description: Carl Reader is the Head of Accounting at Practice Ignition for Europe, the Middle East, and Africa.
---

[Episodes: Listen Now to The Successful Bookkeeper Podcast — The Successful Bookkeeper ](https://www.thesuccessfulbookkeeper.com/podcast)

# [EP210: Carl Reader - What You Need To Know About Business Strategy](https://www.thesuccessfulbookkeeper.com/podcast/carl-reader-scaling-accounting-firm-hiring-raw-talent)

 Written by [Michael Palmer](https://www.thesuccessfulbookkeeper.com/podcast/author/michael-palmer) | Sep 15, 2020 1:00:00 PM

Don’t wait for your business growth to happen.

Have a strategy to achieve it.

That’s according to our guest, Carl Reader, who has over 23 years of accounting industry experience and is the Head of Accounting at Practice Ignition for Europe, the Middle East and Africa.

As well, he’s the author of *BOSS IT: Control Your Time, Your Income And Your Life*.

During this interview, you'll also learn...

 

- **3 questions to ask when hiring a new employee**
- **The advantage of knowing your target market**
- **Practice management versus workflow management**

To learn more about Carl, [here’s his website](https://www.carlreader.com/).

To pre-order his book, *BOSS IT*, [click here](https://carl.to/usbook).

To follow him on Twitter, [check this out](https://twitter.com/CarlReader).

To connect with him on LinkedIn, [go here](https://www.linkedin.com/in/carlreader/).

[View full post](https://www.thesuccessfulbookkeeper.com/podcast/carl-reader-scaling-accounting-firm-hiring-raw-talent)

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