"I was already doing bookkeeping for my dad's business, and I remember seeing the relief on his face when he knew his bookkeeping and his bills were handled. That moment stuck with me and I realized it was more than just data entry."
– Ashley Jocic
In this episode, Ashley Jocic, owner of Florida Keys Bookkeeping, shares how she built a bookkeeping business during one of the most demanding seasons of her life. She talks about how she turned limited time into focused action, built a virtual firm that runs across borders, and created systems that allowed her to step away without everything falling apart.
If you feel like life is pulling you in every direction, this episode will show you what’s actually possible when you focus on what matters.
In this episode, you’ll learn:
To learn more about Ashley, click here.
Connect with Ashley on LinkedIn.
Time Stamps
00:00 – Working limited hours while raising a family
01:00 – Why Ashley started her bookkeeping business
03:44 – Getting first clients through a website
05:58 – Balancing business with a newborn
07:39 – The decision to systemize or shut down
08:38 – Hiring & training a remote team
11:44 – Running a U.S. business while living abroad
14:06 – Letting go of control and trusting others
16:32 – How she finds clients today
18:54 – Plans for future growth
22:19 – Lessons learned about time & priorities
Your expertise has more value than you think, so Own Your Authority at The Successful Bookkeeper Summit 2026!
It's a high-energy two-day virtual experience for bookkeepers ready to lead with confidence and elevate their impact.
Join inspiring leaders on November 4th–5th to gain actionable strategies, powerful tools, and the clarity to shape the work you want, not just keep up with it.
Don't miss this incredible opportunity!
REGISTER TODAY!