"We always say 'Motivation is like a shower. You should visit it daily.' You have to keep yourself motivated every day. How do I get myself motivated and sold back on myself so that I can be the best version of how I want to show up for my clients?”
– Julee Gracey
In this episode, sales and marketing coach, speaker, and author of Highly Confident, Julee Gracey explains why confidence is the foundation of pricing, pitching, and growing a bookkeeping business. She shares practical strategies to help you strengthen your internal dialogue, communicate your value clearly, and attract higher-quality clients who are willing to pay for your expertise.
In this episode, you’ll learn:
To learn more about Julee, click here.
Follow Julee on Instagram.
Get a copy of Highly Confident.
Time Stamps
00:55 – Introduction to Julee & her background in sales
06:17 – Why confidence is required before you can sell
10:41 – Rewiring negative self-talk & managing imposter syndrome
14:01 – The difference between selling & closing
16:05 – Why you should stop handing out business cards
20:11 – Understanding the three types of clients
27:01 – How to overcome fear of networking events
33:21 – Shifting from price focus to return on investment
36:26 – A real example of raising prices & holding firm
40:29 – Overview of Julee’s book Highly Confident
This episode is brought to you by our great friends at BILL!
They’re hosting Bookkeeper Appreciation Week from March 30th to April 3rd—dedicated to recognizing the real work you do and giving you tools you can actually use to free up time for more strategic work.
Get ready for 5 days of practical resources delivered straight to your inbox, plus live, CPE-eligible webinars!
Register now at bill.com/successfulbookkeeper!
Don't miss it!