Let me share a story.
Two years ago - a bookkeeper we'll call Rebecca - was exhausted.
Her days were filled with reconciliations, emails, late nights,
One day, she came across a quote from Dan Martell about his book
Buy Back Your Time:
“Stop doing $20/hour work when your time is worth $100.”
It hit her like a punch to the gut.
She realized something uncomfortable:
She was doing everything. Every transaction. Every follow-up. Every reminder. Every report.
Data entry. Chasing documents. Routine categorization. Manual reconciliations.
Important? Yes.
High-value? No.